On November 10th, TrendWatching's global event series makes its debut in Chicago. After a sell-out North American showing in New York last year, we've been working on an extra-special line-up of speakers, panels and deep-dive trend sessions to take this year to new levels for all in attendance. Lauren Williams, one of the Trend Analysts from our NYC office, explains why the US team is freaking out (and why it'll all be worth it in the end ;)
I started in TrendWatching’s New York office back in March and my colleague Max kept telling me how he couldn’t wait till November. Not because he’s placed a bet on the presidential election, or because he’s obsessed with pumpkin pie, but because on November 10th our global event series on The Trends for 2017 stops in Chicago. Max must have told me 100 times how much fun he had during last year’s event in New York.
While TrendWatching has used the written word (so old-fashioned!) as our primary channel since 2002, we absolutely LOVE presenting our trends in person. Since my first day, almost 8 months ago, my presenting work at TrendWatching has taken me from Brooklyn - delivering an opening keynote at Voxburner’s YMS event - to Bangalore, facilitating an innovation workshop. And there's still much more to come before the end of the year, including a session I’m presenting at the Chicago event and a keynote at the Color Marketing Group conference in New Mexico.
Personally, I am so excited to see all of our hard work, long meetings and analyst team debates come to life in Chicago. Beyond all the deep research that goes into uncovering The Trends for 2017, an unimaginable amount of behind the scenes work has gone into planning the day - from determining how to deliver a buzzworthy networking session, new ideas for the notebook layout (I’m told the gorgeous notebooks from last year’s tour set the bar very high) and a whole slew of logistics that, frankly, boggle my mind.
I am particularly pumped to hear from our guest speakers and panelists, joining us from exciting companies including Google, Cotopaxi, Leo Burnett, Samsung, Exubrancy, Mattel, Southwest Airlines, Paribus and more. And we’re looking forward to revealing trends like INTERNET OF CITIZENS and VIRTUAL EXPERIENCE ECONOMY.
Chicago is an awesome city and we cannot wait to see all of you there – whether you’re a local or coming from further afield – so we can enlighten and inspire your winning strategies for 2017. We have been prepping for months (literally - the team have been working on the events since before I started) and have an eye-opening day planned. Check out the agenda here.
See you in Chicago!