An epic week for LIVE: from Bangkok to Prague

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The last week in May was a truly epic one for TrendWatching LIVE with ten keynotes and workshops – sessions that take our content from the digital into the physical realms.

Our speakers were on the road and in the air, stepping onto stages at a range of events from conferences such as The Next Web to strategic leadership sessions for our clients, in Bangkok, Prague, London, Amsterdam, Utrecht and Northamptonshire.

Here's a rundown:

Coventry Building Society | Northamptonshire
Henry Mason, Managing Director

As part of their Beyond 2020 Leadership Session, Henry led a Trend Workshop for the senior team at Coventry Building Society, the third largest in the UK and one of our Premium clients. Henry delivered a presentation to get everyone up-to-speed on the trends and innovations that matter for finance to 2020 (and beyond!). As well as this, he ran an interactive workshop session using the Consumer Trend Radar – one of our key Apply tools – which prioritises trends and maps them to key areas of business in order to actively solve business challenges, and create a bespoke roadmap. It took place at a spa hotel steeped in history – Fawsley Hall which dates from the 1400s. 

Questex Asia Hotel Management Thailand Summit | Bangkok
Acacia Leroy, Asia Pacific Trend Strategist

Over in APAC, Acacia was at a summit from media provider Questex for ~150 hoteliers managing properties in Thailand and around the region to discuss key operational, branding and financial issues. She gave the opening keynote on innovations and trends shaping consumer expectations in the hospitality industry.  

Questex

Tata Consultancy Services UK Innovation Forum London
David Mattin, Head of Trends & Insights

TCS is one of the world's top four IT services company, and their annual UK Innovation Forum brings together business and technology decision makers. This year's theme was Innovating for a Hyper-Connected World, and explored how this requires re-imagining leadership, culture and partnerships. David delivered a keynote on the consumer trends set to reshape this landscape, with a focus on the electronics, retail, e-commerce and banking sectors.

Clerkenwell Design Week | London
Henry Mason, Managing Director & David Mattin, Head of Trends & Insights

With our HQ based in the heart of Clerkenwell, we are no strangers to the excellent annual festival that is Clerkenwell Design Week. It's a time of year where the area turns a vibrant magenta pink with all the signage, and hums to life with a distinctly village feel, as local studios and businesses throw open their doors and put on dos, from architects to expensive furniture purveyors, to crafters. We were delighted to be part of this year's programme, hosting not one but two talks. The first was from Henry, at our HQ on the Top 5 Consumer Trends for 2016. The second was from David, at The Gallery on our methodology, as encapsulated in our new book Trend-Driven Innovation.

CDW-Blog

Event 360 | London
Cath Carver, LIVE Director

I took a turn on stage for The Future of Event Tech panel at Event 360 – a Haymarket events event from their Event Magazine and C&IT publications for industry pros, from organisers to experiential agencies to support/tech/venue service providers. Other sessions included brandSLAMS (case studies from the likes of Airbnb), huddles (breakouts including Save the Children's Forced to Flee interactive 3D audio experience), an inspiration hub and speed-dating supplier meetings.

It was great to share our trends in this LIVE-tech regard. For instance, VIRTUAL ACTUALIZATION: our take on VR which sees it being increasingly used to provide powerful experiences for personal growth: helping make people smarter and learn valuable new skills, or become more ethical and increase empathy and commonality. A fascinating innovation example of this is Space VR, the world’s 1st VR satellite which has the goal of giving everyone the opportunity to experience the Overview Effect – looking back at Earth from space – which tends to prompt a renewed appreciation of the unity and fragility of our home planet.

Also interesting is the mapping of VR experiences to the physical world, such as The Void, a new 'hyper-reality' theme park. We discussed how events can stand out by using this new tech superpower to forge new frontiers in personal development.

Event 360

Penta Investments | Prague
Henry Mason, Managing Director

Henry delivered a keynote focusing on investment and finance consumer trends for senior investment professionals (partners, directors, managers) and portfolio CEOs for the Central European investment group's annual gathering. We were touched to hear that three CEOs had requested that we come and speak to their teams :)

Geovation Hub London
Victoria Loomes, Senior Trend Analyst

As part of our ongoing collaboration with the Ordnance Survey's new Geovation Hub, which supports businesses keen to access and experiment with geolocation data and technology, we host monthly Trend Café events exploring relevant trends for the community.

The Next WebAmsterdam
David Mattin, Head of Trends & Insights

Back for a second TNW – one of the biggest and best tech conferences – David kicked off day 1 for a packed audience with a keynote entitled Turn Overwhelm Into Opportunity. He sharing the powerful truth at the heart of TrendWatching’s methodology and our new book Trend-Driven Innovation: why watching innovations is the secret to actionable foresight on where your customers are heading next. The Next Web is a pretty monumental fixture on the tech scene calendar, combining a conference x festival x party vibe. It took place in Westergasfabriek – an old industrial gas works that was converted into an events space (a location we considered for our own Amsterdam Trend Event). David followed his keynote with a book signing. Check out the keynote vid!

Campus Party | Utrecht
Victoria Foster, Head of TW:IN (TrendWatching's Insight Network)

Victoria delivered a keynote on trends impacting digital entertainment as part of a jam-packed 5 day, 24h hyper-fest of innovation, creativity, science and digital entertainment for the young and the bright technophiles: geeks, programmers, developers, designers, entrepreneurs, hackers and gamers. There was all sorts of tech to be experienced / experimented with / built / coded, including more VR headsets than you can shake a stick at, hackathons and drone racing! It was also a giant sleepover where 100s of students spent the festival camped out in one person tents, with Victoria receiving probably the most unusual speaker thank you gift yet... a tent :) 

TW in Utrecht!

With so much LIVE action inspiring clients and conferences, we're also hugely excited about our own series of Trend Events coming up from late October to the end of November in Singapore, Sydney, Chicago, London and Amsterdam. Hope to see you there, for some extra special LIVE action and surprises ;)

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TrendWatching’s content and tools give business professionals in 180+ countries the actionable foresight and inspiration to create successful trend-driven innovations.

In 2015, we gave 79 Trend Presentations, ran 32 Innovation Workshops, and led 5 Trend Safaris, visiting 32 countries on 6 continents! Our LIVE engagements deliver inspiring and powerfully engaging sessions to get people up-to-speed with the most crucial consumer trends for their audience, packed with global and cross-industry innovation examples to expand horizons and help people apply trends successfully. Find out more at trendwatching.com/live

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