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trends-go-social-part-four

Trends Go Social, part 4: The power (and value!) of eavesdropping

November 2016

Our series with We Are Social has seen us dive into the intrinsic relationship between four of our mega-trends and the social trends that are shaping the consumer landscape right now. We’ve covered everything from status and personal improvement to a love of locality and the desire to play. Our final part dives into HELPFULL — the demand for convenient and superior service — and JOYNING, the core instinct to connect with others.

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TW:IN Top Spots: 3 of the best recent innovations seen from around the world

November 2016

From our 3000+ strong network of trend-savvy professionals based everywhere from Boston to Bangkok, we receive hundreds of innovation submissions every month that highlight how certain trends are playing out in different locales. Each week, we publish our favorite example from the latest batch (no easy task, let me assure you!) as our Top Spot, shared on our site as well as our dedicated Facebook page. Here’s a round up of three of the best from October & November – enjoy :)

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Are you a courage brand?

November 2016

Our ongoing partnership with Taan Worldwide sees us link up with professionals based the world over to discuss some of consumerism’s most pressing issues. Next up? Ryan Berman, CCO at i.d.e.a. He dives into the notion of courage, what it means for your brand, and — crucially — how you can harness it.

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Cotopaxi's 5 step guide to proving your business is about more than just the bottom line

November 2016

After our Chicago Trend Event Lindsey Kneuven, Chief Impact Officer at Cotopaxi and one of our panellists, took the time to pull together a quick list of next steps and actions for any brands from the event (or even those of you who missed it) looking to have a more positive impact in the world. If you want to prove to consumers in 2017 that your business is about more than the bottom line, here are some action items to get started with.

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trends-go-visual-part-two

Trends Go Visual part 2: Getty Images on the importance of 'real', meaningful communication

November 2016

Last month saw the launch of Trends Go Visual: a collaborative project between TrendWatching and Getty Images, mapping two of the 16 mega-trends that form part of our broader Trend Framework. Below, Jacqueline Bourke — Senior Manager of Creative Planning for Getty Images London — dives into YOUNIVERSE and LOCAL LOVE, sharing how they manifest themselves in the visual realm.

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citinerary-part-two-future-identity

Healthcare, the Segment of One and a new wave of smart citizens: Diving into The Future of Identity ahead of our Amsterdam Trend Event

November 2016

Following their insightful analysis of BIG BRAND REDEMPTION across the Netherlands, Citinerary -an international network of passionate citizens who observe and share, how we live, how a city functions and how it continues to evolve – are back with another exploration of the subjects set to shape our Amsterdam Trend Event on November 23rd.

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