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TrendWatching's Insight Network touches down in Lagos!

October 2016

Earlier this month, TrendWatching’s Insight Network (tw:in) embarked on an ongoing world tour, bringing together trend-hungry professionals in various cities and locales to debate and discuss our trends and the wider concept of Trend-Driven Innovation.

As we touched on before the event, Lagos – Nigeria’s bustling hub – was the perfect place to kick off our first African meet-up. What went down? We’ll pass the baton on to Emeka Obia, long-time tw:in Super Spotter and long-time TrendWatching collaborator, to run down the ins and out of what proved to be a fruitful session.

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Trend hunting, emerging expectations and innovation: Breaking down key African trends to IBX students at Orange Academy, Lagos!

October 2016

The beginning of October saw TrendWatching’s Africa team present a workshop at the Orange Academy – one of the most forward-thinking institutions in West Africa. Our Africa Director, Lola Pedro, was accompanied by our Lagos-based Super Spotter, Emeka Obia, for a fast-paced workshop that unpacked some key trends shaping Nigeria and beyond.

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Our newly-launched tw:in meet-ups are heading to Lagos on Saturday 8th October!

October 2016

TrendWatching’s Insight Network – or tw:in for those in the know ;) – has recently started to organise exclusive meet-ups for like-minded trend enthusiasts all over the world. Having already hit Amsterdam and Singapore, Saturday 8th October sees the platform’s first foray in Lagos, Nigeria, for a dive into TrendWatching’s methodology as well as key trends and innovations shaping both the region and the world. Read on for more info!

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Michelin-star street food and queueing up for Kanye: Singapore's workforce is changing. But how?

September 2016

Following on from our recent look at the development of NEW LABOR – our consumer trend exploring the new demands of a disrupted workforce – we hand over the reins to Dennis Rotairo, a FMCG expert (and esteemed member of TrendWatching’s Insight Network) based in Singapore. From the advent of P2P to celebrity-endorsed initiatives focusing on a new type of worker, he unpacks the changing landscape of the city-state. Dive in!

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Introducing the 'Era of Empowerment': The evolution of a new workforce

September 2016

The proliferation of on-demand services, the post-demographic appeal of the wantrepreneur lifestyle, and the automation of jobs are transforming expectations around work. In this edition of our tw:in twin series – where we pair two members from our worldwide Insight Network to explore how a certain trend is manifesting in different locales – we look at France and Singapore to see how brands and workers are responding to this new freedom being part of this new labor force brings.

For part one we turn to Soraya Ferahtia, a student in France, who looks at this new workforce’s evolution in her local region through the eyes of the ‘intrapreneur’.

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Back to Naked: The resurgence of nudity as mainstream non-conformity

August 2016

Pooja Solanki, one of our Star Spotters from TrendWatching’s Insight Network – tw:in – got in touch with us recently about an emerging theme she’d seen around the world. It appears that, despite the best efforts of the more conservative sections of society (or perhaps even because of them ;), the freedom and liberation of stripping off in public – for a cause, of course – is making a resurgence. But how? Over to Pooja to reveal all…

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The importance of community, the Kibbutz and 'courageous' consumerism in the face of political conflict

July 2016

In the second instalment of this edition of tw:in twins – our blog series that links up two members of TrendWatching’s Insight Network from around the world to discuss a particular consumer trend – we move from Sao Paolo to Tel Aviv to see how brands are showing their SYMPATHETIC side with deals and discounts tailored to the issues most concerning their local customers. On the ground in Israel, our local Spotter Shelley Lewis shares how brands are exercising empathy in the face of political conflict.

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Rolling back the years: How brands in Brazil are starting to support an ageing population

June 2016

The latest feature in our tw:in Twins blog series – where two of our on-the-ground trend spotters from around the world are paired together to discuss a specific trend within their city or region – sees us head back to Brazil. Another of our Sao Paolo correspondents, Guilherme Minuzzi sets about exploring how a country as large as his using SYMPATHETIC PRICING to tackle something that has long been considered a concern of the developed world – an ageing population.

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"Post-Demographic does not sound new to Parisians": Exploring the new landscape and language of French consumerism

June 2016

The latest posts in our tw:in Twins series – where two star spotters from TrendWatching’s Insight Network explore how one trend in particular is developing in their city or region – cover POST-DEMOGRAPHIC CONSUMERISM. As one of 16 mega-trends – big, slow moving ‘currents’ that remain broadly stable year-on-year, and can be applied across regions, industries and demographics – PDC highlights how consumption patterns are no longer defined by ‘traditional’ demographic segments (age, gender, income, family status etc.). Here Paulina Mitelsztedt, a Parisian resident, explores how her city has evolved into a POST-DEMOGRAPHIC landscape.

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How are brands in Sao Paolo are trying make it easier for regular consumers, despite the serious socio-political strain?

June 2016

In difficult times, it isn’t just brands that are forced to innovate in order to survive. And, using our trend ENTREPRENEURIA – showing how businesses that dive into and fuel this endless rush toward entrepreneurialism will attract love and attention from all consumers, not just those they help – we can articulate a new wave of consumerism currently rushing through Brazil.

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Making space for NEW NORMAL in a crowded city

June 2016

Sabrina Faramarzi is a London-based Futures Researcher and member of our on-the-ground Insight Network, tw:in. For our tw:in Twins blog series, which sees two spotters from around the world are paired together to discuss a specific trend within their city or region, she explores how spacial constraints are creating a change to the city’s ENTREPRENEURIA mindset, and the rise of NEW NORMAL is leading to innovative approaches combining living and working.

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In the face of adversity, how do Brazilian brands triumph? The answer is simpler than you think...

May 2016

For consumers on a never-ending quest for self-improvement, they know what they need to do to fulfil their goal, but actually doing it is often a more difficult proposition. Our CURRENCIES OF CHANGE trend looked at how brands are offering perks, discounts and deals to encourage good behaviour. But for consumers across the world the motivation that works will often be very different, so we’ve turned to two members of tw:in to provide some regional insight into this global trend.

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In Nigeria, INSIDER TRADING is taking over. Why? Emeka, our spotter on the front line, investigates.

March 2016

This month we’re focusing on INSIDER TRADING, our trend looking at how brands are making meaningful, positive changes to their internal culture, and telling the world about them. We’ve matched a spotter in Nigeria with one in Brazil, to see how brands in these two diverse regions are displaying their higher brand values, and making their internal culture external.

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Weathering the Taxi Driver’s Revolt: how Brazilian brands trod the path to enlightenment.

January 2016

For this month’s TW:IN twins we taken a look at how brands are moving beyond showing their empathy, humour and flexibility with just a few well-timed tweets, and evolving to a higher state of consciousness. By taking real, meaningful, and sometime painful action brands are becoming ENLIGHTENED BRANDS to improve both individuals lives and the wider world.

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LOCAL LOVE: Mariana in Brazil

January 2016

This week Brazil-based spotter Mariana Smolka gives us an insider’s perspective on her hometown of Curitiba. As a trend researcher at Mapie, a leading hospitality consultancy company in Brazil, and founder of CuritibaCool, a feed dedicated to displaying the beauty of the region, she is perfectly placed to give us some top tips and trends from the city.

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Singapore and the world of the Pioneer Generation

December 2015

In the first of our LOCAL LOVE series we call upon Camilla, a Star Spotter based in Singapore, to paint a picture of the region. She takes us through a few emerging trends, major changes and exciting innovations to illustrate the diversity and development present across her local area and throughout the city-state as a whole.

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