tdi-ecuador-diaries

Working with Trend-Driven Innovation in a Latin American country, right after an earthquake – the Ecuador diaries

September 2016

As our Lead Trend Strategist for South & Central America, Luciana Stein works with some of the most forward-thinking organizations in the region. Just before a recent trip to Ecuador, however, catastrophe struck – an earthquake registering 7.8 on the Richter Scale. Here, Luciana describes her consistent appreciation for the commitment to Trend-Driven Innovation in the country (whose population is smaller than the metropolitan area of Sao Paolo), even in the aftermath of such a devastating disaster.

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do-we-still-have-time-to-talk-about-the-olympics

Do we still have time to talk about the Olympics?

September 2016

The Olympic Games are a special kind of phenomenon. Combine this with the vibrancy of Brazilian culture and you have a potent mix of atmosphere and exhilaration—all set against a backdrop of political tension and trepidation. But how did brands in Brazil capitalize on the world’s biggest sporting roadshow? Luciana Stein, our Lead Trend Strategist in the SCA region, explores.

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para-ser-parte-del-proceso-de-innovacion

Para ser parte del proceso de innovación

June 2016

Pocas palabras se han diseminado tan rápido y con tanta potencia como “innovación”. Sea en el cartel de un hotel en el interior de Bolivia o en un sitio que anuncia un nuevo proyecto de colaboración en São Paulo, lo “nuevo” promete algo superior, más cómodo, más rápido y/o más lindo. Y todos quieren tener acceso a lo “nuevo”, aunque no siempre, de hecho, sea mejor.

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