live-event-collaboration-else-london

LIVE – Our event in collaboration with Else London

July 2017

Last night we partnered with Else – a leading design experience consultancy and long-standing client of our Premium service – for a client focused event, built to deliver an exclusive take on THE FUTURE OF CUSTOMER EXPERIENCE. We unpacked the latest innovations within CX, as well as taking questions from the audience and networking with other CX professionals. Keep an eye on […]

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MEDIA – The Future of Luxury Travel

July 2017

We’re proud to unveil a report that we recently collaborated on with Sabre Hospitality Solutions – a client of our Premium service – on The Future of Luxury Travel, exploring five key areas impacting how customers will choose luxury accommodations and experiences in the years ahead. Check the official press release here.

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LIVE– We're hosting a stand at Voxburner's YMS NYC!

July 2017

Voxburner’s Youth Marketing Strategy is heading back to NYC for a fourth year for the biggest coming together of the youth marketing industry in the US. Join 800+ brands, agencies, non-profits, colleges, media owners and youth organisations for a 2 day festival in Brooklyn, with speakers including Dunkin’ Brands, Ticketmaster, Pandora, Guinness World Records, TBWA Worldwide, […]

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Premium – July Snapshot published!

July 2017

This month, the focus was all on Cannes Lions. Now that the excitement has just about subsided it’s time to put the award winners into perspective. In this feature we highlight some stand-out innovations and the key consumer trends that made an impact at the festival. Premium clients are busy exploring how Gillette, Tigo-Une, Sberbank and more […]

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UM Labs on using Premium to wow their clients

July 2017

“I’ve been a fan of yours since 2007”, says Rasha Rteil, Head of Innovation MENA at UM Labs in the United Arab Emirates”. “We now use your Premium foresight in many key areas: matching brand objectives with consumer trends, validation that we use to encourage clients to be brave and green light create media strategies, […]

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JOBS: We're hiring in Amsterdam & London

July 2017

Our London Office is looking for a Chief of Staff to work directly with the senior team to help us continue our rapid global growth, as well as a Business Development Director to develop and deploy innovative sales strategies to bring home the bacon (or baked goods, if you’re a vegetarian). In Amsterdam? A Network […]

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The Future of Customer Experience in Asia is live!

July 2017

So, it’s here. Our regional spotlight will take you through the full Asian picture, providing you the rulebook for succeeding in the world’s most competitive Customer Experience Economy, as well as the best-in-class innovations that are hitting it out of the Asian CX ballpark – from brands such as WeChat to Samsung, Apple to Alibaba and more. Read it now.

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TW:IN – the latest PULSE is now live

July 2017

Powered by tw:in, TrendWatching’s Insight Network, our Spotters on the ground have provided first-hand insights surrounding the SAVING or SEIZING of local consumers’ attention – with 9 dispatches collated from Warsaw to Wellington. Featuring brands such as McDonalds, Air New Zealand, Santander and more. Check it out.  

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LIVE – 3 more speaking gigs

June 2017

June and July: for many people, that means summer holidays. Not for our speakers, though. Last week, Henry Mason delivered a talk at Improbable – arguably the hottest start-up in the game at the minute, while the beginning of July sees Vicki Loomes head to Millennium Point in Birmingham and David Mattin raises a glass […]

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TEAM WEEK – it's a wrap

June 2017

Since the turn of the year, TrendWatching has been growing at a rapid rate. This week, new starters from our New York and Singapore offices packed their bags for Europe, as Amsterdam and London played host to a week of socialising, strategising and summer sun. Not a bad way to get the creative juices flowing, […]

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QUARTERLY – Meet Sav-R and Seiz-R

June 2017

Over on our Facebook page, you can meet two characters that embody either side of the Future of CX: Sav-R and Seiz-R. These two all-seeing, all-knowing robots will be at your beck and call over the coming weeks to answer YOUR questions about saving attention, seizing attention, and succeeding in navigating 2017, 2018 and beyond. Make […]

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Premium – Webinar week kicks off today!

June 2017

This week sees our experts dive deep into some industry-specific content surrounding The Future of Customer Experience, exclusively for our Premium clients. Health, Food & Beverage, Retail, Travel and Financial Services get the special treatment this time round.

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Premium: 16 Industry Updates published

June 2017

This month, all 16 Industry Updates offer a unique industry perspective on The Future of Customer Experience. Clients (and now readers of our free content, too) already know that time-starved consumers are precious about their attention, and that every touchpoint must either SAVE or SEIZE it – now discover how brands in your industry are already […]

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MEDIA: David Mattin on the Between Worlds podcast

June 2017

Whether it be Brexit, terrorism or a tumultuous general election – the UK seems to be a crucible for many of the global forces that threaten to overturn the status quo. To get a better sense of what all that might mean for 21st century companies, Mike Walsh – renowned futurist and host of the […]

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LIVE: June update

June 2017

Yep, it’s another worldwide spread for our speakers this month. David Mattin parachutes into Graz, Austria for the highly-acclaimed Fifteen Seconds Festival on June 8th, while Lola Pedro arrives in Windhoek, Namibia for Start-Up Festival 2017. Later in the month, Vicki Loomes returns to Coca-Cola’s Middle Eastern offices, based in Israel’s Bnei Brak, for a day of workshops and […]

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TW:IN – Truthful Consumerism hits Lisbon

May 2017

Earlier this week, Victoria Foster headed to TRUTH TELLERS – an event hosted by a member of our Spotter network – to present an exclusive take on the subject of our first TrendWatching Quarterly. In arguably the most beautiful setting we’ve spoken in this year, we were able to talk Truthful Consumerism within a localized, Lisbon-centric […]

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VIDEO: Acacia Leroy at Skift's Europe Forum 2017

May 2017

In the words of Skift’s Travel Tech Editor: “It won’t surprise anyone that Asian travel is a big theme. But this presentation covers a few changes in consumer behaviors that travel brands ignore at their peril.” Scroll to the bottom of this page to see our APAC Lead Analysts talk travel trends to the industry’s […]

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MEDIA: Luciana Stein featured in Endeavor Brasil

May 2017

As part of our campaign surrounding the first issue of TrendWatching Quarterly, Truthful Consumerism, Luciana Stein – our Lead Trend Strategist for South & Central America – wrote an in-depth feature on the subject for acclaimed publication Endeavor. You can read the full article right here.

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PREMIUM: Regional Spotlights published

May 2017

When it comes to tracking competitors, it’s necessary to look outside your own region and industry. So to help clients of our Premium service do just that, we’ve published this month’s Regional Spotlights: 3 reports highlighting must-know innovations from Africa, Asia and South & Central America. All examples are contextualized with insights from our regional experts, […]

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LIVE: May finishes with a flourish

May 2017

Who’s top of our LIVE leaderboard for the second half of May? David Mattin, with four gigs – 3XE in Dublin, Ultratravel Forum in London, Urban Land Institute (also London) and Login 2016 in Vilnius, Lithuania. Impressive. Vicki Loomes comes in second with a respectable two, thanks to her double header at London’s Geovation Hub, while we […]

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MEDIA: Henry Mason on Medium

May 2017

Each week, our Managing Director lets you peek behind the curtain to see exactly what’s been keeping his trend-thinking ticking over via his Medium page. This week’s articles are all about new and emerging tensions: between privacy & ‘free’ services; values and value (i.e. principles & profit); time: today & tomorrow, fast & slow; and finally […]

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PREMIUM: May Update is released to clients

May 2017

As always, clients of our Premium service were able to access an exclusive monthly report surrounding the most up-to-speed insights and innovation examples from around the world. From Snapchat and Delta Airlines to Burger King and Pepsi, some of the world’s most important brands were included.

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LIVE: Recent plaudits for Acacia Leroy

May 2017

“Acacia was fantastic, everybody loved her. Her punchy session on Asian trends and innovations was one of the most popular throughout the conference”, said Skift CEO (and recent TrendWatching interviewee) Rafat Ali. “She was absolutely brilliant and inspiring. Her session on Asian trends gave us new ideas from elsewhere in the world. Acacia opened our eyes […]

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jobs-hiring-ldn-nyc

JOBS: We're hiring in LDN and NYC

May 2017

Our London Office is looking for a Chief of Staff to work directly with the senior team to help us continue our rapid global growth, as well as a Business Development Director to develop and deploy innovative sales strategies to bring home the bacon (or baked goods, if you’re a vegetarian). In New York? A […]

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LIVE: The first two weeks of May? They've been, well, busy...

May 2017

Maxwell Luthy at CUTech TRC in Miami, USA (2 May). Luciana Stein at CBC, Guatemala City (3 May) and the Asociación de Agencias de Medios in Lima, Peru (8 May). Henry Mason at Penta Investments PMD in Bratislava, Slovakia (9 May). Ellie Damashek at UAB, NYC (9 May). David Mattin at Autogrill in Milan, Italy (12 […]

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TW:IN – Exclusive webinar to kick off the next TrendWatching Quarterly

May 2017

Yesterday, members of our Insight Network were treated to an intimate discussion with Maxwell Luthy: TrendWatching’s Director of Trends & Insights, patriarch of the New York office, all-round nice guy and – most importantly – author of the next edition of TrendWatching Quarterly. Want to be among the first to receive details ahead of its launch next month? Sign […]

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TW:IN – Morocco's first big taste of the network

May 2017

As part of our ever-present efforts to become as (G)LOCAL as possible, Lola Pedro – TrendWatching Africa’s Regional Director – has recently expanded our presence to North Africa through working closely with Morocco-based partner Hicham Mohamed Lamrani. Hicham recently introduced TrendWatching at a first-of-its-kind event in 7AY, a co-working space in Rabat. His presentation, exploring ‘Happiness in a Connected […]

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Premium: Unilever deliver glowing testimonial!

May 2017

Tammy Fransli, Unilever Singapore’s ‎E-commerce SEA Marketing Manager, says that our reports have helped the company “put together the landscape of key e-commerce consumer trends – even sourcing from unrelated fields in the region.” TrendWatching Premium, she says, allows the company to identify industry-specific trends, and helps towards applying and identifying key business opportunities in the […]

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LIVE: Another busy period for the TrendWatching speakers!

May 2017

The thirst for trends and innovations is rarely quenched so, as a result, our speakers remain in demand! Recent highlights? Victoria Foster headed to IBIS Hotels in Amsterdam, Victoria Loomes returned to London’s Geovation Hub for a Trend Cafe event and David Mattin touched down in Eindhoven for the NRW Marketing Conference. Want a piece […]

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MEDIA: David Mattin's recent publications

May 2017

TrendWatching’s guru-in-residence (or Global Head of Trends & Insights if you want his official title) David Mattin has been busy over on his LinkedIn page. From Apple’s Day 2 dilemma to Pepsi’s misjudged ad with Kendal Jenner, there’s some hot-off-the-press insight ready and waiting for your perusal (and don’t forget to give him a follow either – […]

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WEBINAR: Truthful Consumerism in Asia

April 2017

Today, Asian subscribers were treated to Acacia Leroy – TrendWatching APAC’s Lead Trend Strategist – diving into Truthful Consumerism in Asia. She explored what’s in store for the future of business and consumerism throughout the continent in 2017 and beyond. Check the recording here.

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twin-pulse-12-truthful-innovations-network

TW:IN PULSE – 12 'truthful' innovations from our network

April 2017

TrendWatching’s Insight Network – tw:in for those in the know – recently published PULSE: an in-depth, global look at Truthful Consumerism from the perspective of our Spotters. We spoke at length with members ofor on-the-ground observations that, taken together, allow us – and more importantly YOU – to take the global pulse of innovation. Check […]

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Client watch: 8 trends Food & Beverage companies need to look out for

April 2017

Robert Goluba, Owner & Chief Innovation Guide at Evertouch Consulting – esteemed users of our Premium service – has just published the first in a five-part blog series, detailing the eight trends that US-based F&B companies need to have on their radar. The best part? He’s used our Trend Framework to do it! Check the first […]

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Premium: 3 new pieces of regional content published!

April 2017

Clients of our Premium service now have access to three exclusive reports, presenting new expectation-raising innovations from Africa, Asia and South & Central America – each complete with bonus insights from our respective regional experts. These exclusive reports are rounded off with best-practice examples for 16 B2C industries. Sound like something you, your team or company […]

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Premium: new client update!

April 2017

Over the past fortnight, 19 clients from 12 different countries have joined the club, from Unilever in Singapore to Verizon in the USA. Take a glimpse of what’s on offer to them here.

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LIVE: This week's speaking engagements

April 2017

Another busy week for our speakers. Tuesday (April 11th) saw our regional teams in action, with Acacia Leroy heading to Finland to talk trends with Visit Helsinki and Luciana Stein delivering a workshop to the team at Netza Sao Paolo. Not to be outdone in Europe, Victoria Foster visited IBIS for a workshop in Amsterdam […]

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truthful-consumerism-innovator-interviews

TRUTHFUL CONSUMERISM: Innovator Interviews

April 2017

As part of the first edition of TrendWatching Quarterly, we interviewed the innovators and thought leaders that shaped TRUTHFUL CONSUMERISM. David Mattin caught up with Rafat Ali, CEO of Skift, to talk about the truths within the context of the travel industry, as well as David Bersoff and Mark Renshaw – two of the driving […]

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LIVE: Five more speaking gigs worldwide

April 2017

This week has been another busy one already for our speakers. Delia Dumitrescu conducted a workshop at Telekom Austria’s Business School and Vicki Loomes headed to Hamburg for the Passenger Experience Conference on Monday. Elsewhere? Acacia Leroy touched down in London to talk APAC trends at Skift, Luciana Stein spoke at Dentsu Aegis in Buenos Aires and […]

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ACADEMY: Fonty’s students visit our London offices

March 2017

Students from Amsterdam-based Fontys University came for a talk from Trend Analyst Jessica Tindle on Wednesday, discussing our methodology, trends and Post-Demographic Consumerism in detail. Today, they returned with PDC ideas of their own, based on a two-day trend tour of London’s innovation hotspots.

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Premium – new client update!

March 2017

The past two weeks have seen us welcome 19 new clients from 14 different countries, including Vodafone (UK), Tetrapak (Brazil) and Sabre (USA). Take a glimpse of what’s on offer to them here.   

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LIVE: Two more bookings confirmed

March 2017

Max Luthy, our Director of Trends, has been secured for CUTech Inc.’s event in Miami on May 2nd, while our entire Singapore team prepare for an event in partnership with MediaCom on Friday 31st March – diving into our latest publication, TRUTHFUL CONSUMERISM. Check our calendar for a full run-down of our 2017 plans.

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twpremium-new-client-update-2

TW:Premium - new client update!

March 2017

The last week has seen us welcome 10 new clients to the TW:Premium fold, from 10 different nations – including Mexico’s Collective and Taiwan’s Industrial Technology Research Institute (ITRI).

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LIVE: Keynote at MFO, Oslo (NR)

February 2017

Victoria Foster heads back to Markedsføringsforeningen (MFO) in Oslo to deliver a keynote on ‘Brands: New Responsibilities’, discussing what, in the face of mass disruption, is left for brands in 2017.

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MEDIA: Vicki Loomes featured in The Guardian

December 2016

Vicki, our Senior Trend Analyst and head of the TW:Premium platform, was quoted discussing the prominence of personalisation ahead of the holiday season: ‘How Christmas presents got personalised – from selfie champagne to bespoke Nutella’.

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Introducing Life Creative: our post-event networking hub in Chicago!

November 2016

After an action-packed day of trends, innovation and a ton of lightbulb moments, it’s natural to want to wind down. So, after the curtain falls on our Chicago Trend Event on November 10th – which sees speakers from Google to Mattel and Cotopaxi to Leo Burnett touch the stage with the insights set to shape YOUR 2017 – we’ve partnered with an extra special venue right around the way from Morgan Manufacturing: Life Creative.

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Missed our webinar on THE FUTURE OF LUXURY? Don't panic - we got you!

October 2016

Taking place on Tuesday 28th September, David Mattin, our Global Head of Trends & Insights discussed how mass affluence and the amazing lifestyles enabled by ubiquitous connectivity are pushing the frontiers of luxury ever outwards. And, through real-world innovations from brands including Bvlgari, Louis Vuitton and Hunter VIII Hunter, showed that you can too! But what if you missed the webinar first time round? Don’t panic – we’ve got the recording right here.

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innovations-from-the-eu-our-5-favourite-examples-from-2016

Innovations from the EU: Our 5 favorite examples from 2016

June 2016

As we’re sure you’re all aware, June 24th marked the day that the British public decided to leave the European Union. But don’t panic! We’re not here to add to the mass of political commentary already on offer (we’re sure you’re almost sick of hearing about it ;). Instead, as a way of saying an unfortunate farewell to the country’s involvement in the union, we take a quick time-out to look over some of our favourite innovations developed from inside the EU this year, from future-focused brands such as Air France, Starbucks & more!

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listen-henry-mason-in-discussion-on-the-between-worlds-podcast

TrendWatching’s MD on what the future holds for Virtual Reality, why key trends transcend demographics and how to look outside your frame of reference.

April 2016

Between Worlds – a podcast renowned for seeking out ‘the global thinkers, innovators and troublemakers whose ideas challenge the world as we know it’ – adds our MD, Henry Mason, to a list of interviewees that includes David Epstein (writer, ‘The Sports Gene’) and Harper Reed (former CTO, ‘Obama for America’).

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