impossible-burger-tesla-trend-spotting

How Impossible Burger’s ‘Tesla strategy’ also shows you how to spot the trends of tomorrow.

August 2016

The Impossible Burger follows the Tesla model by disrupting an industry with a guilt-free product that can match its competitors in style and substance pound for pound. Their aim is a pretty ambitious one – to help solve (or at least massively reduce) the environmental and ethical issues related to eating meat, by creating a healthy, humane, low-impact alternative that tastes as good as the ‘real thing’. And, by doing so, they embody the Expectation Gap – the key to changing the way consumers think about the products, services and experiences they invest in.

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what-pokemon-go-reminds-us-about-watching-trends

What Pokemon Go reminds us about watching trends

July 2016

We’ve been talking about augmented reality, the blurring of the online & offline worlds and geolocation-based, interactive, multiplayer virtual games for ever. That doesn’t make us brilliant (if only!), indeed any trend watcher worth reading will have been flagging that the combination of technology and human needs were creating fertile ground for an app/game/innovation similar to Pokemon Go.

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on-the-road-inoslo-norway-avinors-internal-trend-seminar

On the road in…Oslo, Norway @ Avinor’s internal Trend Seminar.

May 2016

Avinor are a state-owned enterprise which operates 47 airports across Norway serving over 50 million passengers annually. TrendWatching’s Managing Director, Henry Mason, visited recently to discuss the company’s mission – to ‘create valuable relations’ – with Ina Eldøy, 
Head of Marketing and Brand Management
, as well as participating in a Trend Seminar for her team in order to examine where the industry is headed and highlight best practices in relevant consumer-facing innovation, customer service and compelling air travel experience.

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10-insight-industry-insights

Insights into the future of the insight industry: the 10 business truths that we believe to be self-evident.

May 2016

At the very centre of the Trend-Driven Innovation methodology lies one conundrum: you want to know where customers are heading next. The problem? The received wisdom on how to find out is wrong. In light of this it’s useful to contextualise our approach by setting our beliefs against some of the established norms within the insight industry at large; Henry Mason, our MD, unveils the 10 beliefs that lie at the heart of our challenger approach.

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2015-in-numbers

2015 in Numbers

December 2015

It’s been an epic 2015. Thanks for the engagement, love, thinking and feedback. We’ll return in 2016 with more free Trend Briefings, more global events, more actionable foresight, just MORE! But first, here’s a breakdown of how the past 12 months has looked from our side.

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on-the-road-at-adtech-tokyo

On the Road at... ad:tech Tokyo

December 2015

Our in-depth presentations bring you 5-10 of the latest, most important and relevant consumer trends – designed to bringing our audiences instantly up-to-speed with best practice and applicable innovations from all corners of the globe. Here, our MD Henry Mason recounts some experiences from his recent trip to ad:tech Tokyo.

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what-is-trend-driven-innovation

What is Trend-Driven Innovation?

December 2015

In short, Trend-Driven Innovation is nothing less than a radical new way to answer the ultimate business question. Every business leader, entrepreneur, innovator and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

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