Our Lagos office: delivering local trends, insights and innovations to our subscribers and Premium Service clients in countries all over Africa, including South Africa, Ghana, Kenya, Algeria, Nigeria, Senegal, and Egypt.

Latest Trend Briefing

August 2014


Everything you need to persuade colleagues and clients of the power of consumer trends.

About us

250,000+ subscribers and 1,200+ clients turn to for global consumer trends, insights and related innovations.

We rely on teams and representatives in London, São Paulo, Singapore, New York, and Lagos, and run a network of 2,600+ spotters in 90+ countries.


Get access to our Premium Service

Be instantly and forever in the know on the most important consumer trends, and have the tools to turn these insights into innovations, too.

Watch the video opposite and learn how it's supercharging our 1,200+ clients' insight and innovation capabilities.

See a list of all clients by country, from the US to China

Learn how it's supercharging our 1,200+ clients' insight and innovation capabilities.

Your Browser does not support this two minute summary of trendwatching's Premium Service

Speaking Engagements & Workshops

Need an in-house presentation on African consumer trends & innovations?

Lola Pedro, Africa Regional Director

Based in Lagos, Nigeria Lola oversees all sub-Sahara Africa regional content and also coordinates industry-specific research and analysis across's Premium service.

For information on how to engage Lola for a public or private speaking engagement, please contact Cath Carver, LIVE Director at


At the moment we are looking for a Senior Trend Analyst for our London office.


Check out our network of hundreds of spotters in more than 180 countries worldwide.


Find out what others are writing about us and our trends. Note: if you're a journalist, we always have a quick quote for you. Hey, we know about deadlines!


Please email Ellie Damashek - Client Services Director - North America, at she'll reply straight away. Promise.