• Trend & Innovation Workshops

    You've read the trends. So, what's next? Our Academy experts deliver bespoke workshops to translate trends for growth.

  • 100s

    of workshops delivered

  • 2000+

    people trained, globally

  • 14+

    industries represented through our trainings

  • 96%

    of Interbrand's top 100 most valuable global brands trust and rely on us

See our impact:
a case study

How we can help

  • 1 Get inspired

    Find relevant inspiration—through best-in-class innovations and global trends—via an in-house trend session, or a dynamic Trend Safari in your local city.

  • 2 Strategize

    Align your business and marketing strategies with consumers' needs and wants.

  • 3 Innovate

    Move from trend insight to meaningful innovation, validation and prototyping.

  • 4 Empower your culture

    Catalyze a creative culture of trends and innovation within your business.

Some recent love

  • “A fundamental pillar of our success.”

    “We are surfing the Trend-Driven Innovation wave! The support we've received throughout this year and a half via workshops, custom deep dives and tailor made presentations has been a fundamental pillar of our success. We are launching new products born in the cradle of consumer trends.”

  • “Personalized and fully relevant.”

    “Luciana understood our needs and delivered a personalized and fully relevant session. We saw many new trends and, more than that, now we can work with the Consumer Trend Canvas and find new ways to apply the trends.”

  • “The positive feedback was overwhelming.”

    “The TrendWatching Workshop made a big impact, having brought over the best-in-class. Presenters were well prepared for the audience and setting, and the presentation was localized. The positive feedback was overwhelming. Most importantly, we achieved our aim of kickstarting the innovation process smoothly, professionally and with full buy-in and commitment from all marketing personnel.”

  • “Very exciting and powerful!”

    “Delia inspired all our marketers from around the world by showing them the latest global trends, how to recognize them, as well as guiding us through the streets of Berlin on a Trends Safari, to spot more trends. She did a great job and her interactive session was ranked as the best part of our full marketing convention by all participants. Very exciting and powerful!”

Our workshops deliver

  • 1 Relevant & customized content

    Every workshop session is completely customized, featuring the trends and innovations that are most applicable to your organization, industry and region.

  • 2 End-to-end method

    Our Trend-Driven Innovation method, including our full Trend Framework and tools, helps your team unpack trends and innovate for meaningful growth.

  • 3 A new mindset

    From the moment you walk in the door, you'll develop a new way of looking at your business, your customers and the world at large.

  • 4 Instant results

    You will walk away with compelling new business ideas and innovations that customers will love!

  • 5 Takeaway tools

    Physical and digital tools allow you to customize and replicate sessions with others in your organization.

  • 6 Ongoing support

    Keep tracking relevant trends in the weeks and months after your workshop by giving participants access to Premium, our online trend intelligence platform.

Contact us

We’d love to hear from you! Have a question or need?
Please reach out to Jennifer Barckley,
Head of TrendWatching Academy.

Get in touch!