Based in São Paulo, trendwatching.com’s South & Central American team spots and interprets local consumer trends, insights and innovations, and translates trendwatching.com’s global trends into local opportunities.

The team collaborates with dozens of on-the-ground spotters in all South & Central American countries, and with trendwatching.com’s research teams in London and Singapore. They also scan dozens of business sources from around the region.

These findings bring inspiration to both local brands and entrepreneurs, and to global brands* keen on being in the know about the latest trends in the region.

*Current trendwatching.com clients, small and big, range from Sony, Vodafone, BMW and Gucci to respected Latin American companies, such as Y&R Brasil, Nextel, Itaú, Globo, DDB Argentina, the Bogota Chamber of Commerce, Kraft Mexico and Carvajal S.A.

The team is headed up by Luciana Stein, Head of South & Central America. Born and raised in Porto Alegre, Luciana graduated in journalism from the Federal University of Rio Grande do Sul, and did an MBA in Luxury Management at FAAP.

She has worked for the consumption sections of Valor Econômico newspaper and Estampa magazine, and has given many trend presentations, including the Istituto Europeo di Design, our sold out São Paulo Consumer Trend Seminar in August 2012, and the World Future Trends Summit in Miami.

She also is regularly featured in publications like Meio & Mensagem (Brazil), Época Negócios (Brazil), Exame (Brazil), Mundo Marketing (Brazil), Portafolio (Colombia). Read more articles here »

trendwatching.com South & Central America offers the following trend services: