Reinier Evers

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trendwatching.com founder Reinier Evers (42) is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam, and has been fascinated with the online business revolution ever since being introduced to the nascent web in 1994 at New York University, where he studied Business Policy.

While at interactive agency AGENCY.COM in New York and London, he worked with global clients like British Airways and Texaco, managing a team of strategists and analysts. Many of these projects involved trend spotting, business research, vision development and competitive analysis, making trendwatching.com a natural progression of his activities. These days, trendwatching.com welcomes more than 150,000 visitors to its website each month, while 225,000 business professionals in 180+ countries receive the company's monthly Trend Briefings. The company's Premium Service has been purchased by virtually every leading B2C brand in the world.

Reinier was also a co-founder of Urbanbite, an online food delivery portal in the UK and the Netherlands, which was sold in 2001 to lastminute.com, one of Europe's largest travel and entertainment firms.

Throughout his career, Reinier has been a keynote speaker at online industry events, workshops, and conferences in Europe (London, Amsterdam, Reykjavik, Malmo, Milan, Paris, Brussels, Istanbul, Zurich, Madrid), North America (New York, San Francisco, Chicago, Atlanta, Dallas, Miami, Minneapolis, Toronto, San Juan), Asia Pacific (Shanghai, Singapore, Sydney, Melbourne), the Middle East (Dubai), Africa (Johannesburg) and South America (Buenos Aires, São Paulo).

He has also been quoted as a trend expert in numerous business publications, including Time Magazine, New York Times, The Guardian, the Financial Times, Die Zeit, Advertising Age, and blogs like buzzmachine.com, thelongtail.com and gapingvoid.com.

On a corporate level, Reinier has worked with leading brands like Young & Rubicam, InterContinental Hotels Group, INSEAD, MasterFoods, and Unilever.

If you have any kind of question for him, feel free to email him directly at reinier@trendwatching.com.

For (low and high res) pics of Reinier, please visit our press page.