Henry Mason runs the company on a daily basis, and is also responsible for the entire research and analysis team. He's available for comment and speaking engagements. Henry has been quoted in numerous business publications, including The Guardian, The New York Times, The Financial Times, El Pais and The Economist, has spoken at business conferences in more than 20 countries, and has appeared on television networks such as CNBC, Al Jazeera and Globo News. Henry holds a first class degree in Politics & International Relations from the University of Nottingham. He can be emailed at email@example.com.
Tim Pitts is responsible for overseeing all ongoing projects. After graduating with a degree in French & Politics, Tim worked as an account manager at some of the UK's leading advertising agencies.
Head of Trends & Insights
David Mattin is responsible for trend thinking across free and Premium content. He started his career on the features desk at The Times in London, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of broadsheet newspapers and magazines.
Trend Strategist & Happy Spotting Director
Maxwell Luthy is a Trend Strategist for trendwatching.com Premium, and coordinates the company's Happy Spotting network. After graduating from Bristol with a degree in Economics and History, he started his marketing career in a London advertising agency. He has also worked as a proofreader/jury wrangler for Cannes Lions, and as a freelance social media consultant.
Writer and Researcher
Victoria Loomes is a Writer and Researcher for trendwatching.com. After graduating from the London College of Fashion, she has worked as a freelance writer, copywriter and sub-editor for a variety of international brands.
Community Manager - Happy Spotting
Paul Backman is trendwatching.com’s Chief Client Officer (CCO). Paul has worked in Client Services for technology and trend organisations for many years, having previously lived and worked in Japan. He can be emailed at firstname.lastname@example.org.
Client Services Director
Sofie Hunt is trendwatching.com's Client Services Director. Since studying photography at university, Sofie has worked in client service roles within the science and finance industries, as well as setting up her own bespoke cake & events service.
Client Services Coordinator
Kathleen McVey holds a degree in International Business from the University of Strathclyde. Since graduating she has gained experience in PR and marketing projects in Glasgow and London.
Cath Carver is trendwatching.com’s LIVE Director. She manages our Presentations, Workshops, and events - including the Trend Seminars (in more than a dozen countries worldwide). She also manages the monthly Trend Briefings, including a team of five translators. She has worked in fashion, marketing and online communications for British and Italian brands, and the Centre for Sustainable Fashion at London College of Fashion. She can be emailed at email@example.com.
Project/Client Services Manager
Bruna Pacheco is a Project/Client Services Manager at trendwatching.com. She holds a degree in Advertising and has experience working across agency and client side roles. Bruna spent the last 3 years working with social media in the entertainment and events sector in Brazil, after spending time in Italy and the UK.
Benjamin Plant is trendwatching.com's Marketing Manager. He studied International Communications in the Netherlands and Japanese at Nanzan University, Nagoya. Before joining trendwatching.com, he worked for a consumer intelligence agency in Tokyo.
Tianzheng Yu, Designer at trendwatching.com. Tianzheng has worked in design, advertising and branding in the UK and China. She holds a Masters Degree in Design Studies from Central Saint Martins Art and Design College, and a Bachelor degree in Visual Communication from Donghua University.
Maria Isabel Reyes. Senior designer at trendwatching.com and MA in Digital Culture, Maria has worked in a variety of design fields including product exhibition for P&G, L'oreal and Groupe-SEB, as well as branding, interactive design and data visualization for big firms and start-ups across the UK. She also has entrepreneur experience setting-up her own independent fashion media for emerging designers in Bogotá.
Amie Marsh, Junior designer at Trendwatching.com. Amie graduated from Coventry University with a Bachelor of Arts degree in Graphic Design. She has experience in exhibit design, advertising and branding.
Head of Technology
Sacha Wheeler is in charge of Technical Development at trendwatching.com. He has 'A' levels in Mathematics, Further Mathematics, Physics and Statistics, degrees in Fine Art (Parson's School of Design) and Philosophy (University of New Mexico), and has been a CTO / Head of Technology for online businesses and startups since 1996.
Graham Smith is a Financial Controller at trendwatching.com. After graduating in Law from the University of Leicester, Graham trained as a Chartered Accountant with PwC in London. From there he focused on developing businesses and charities.
Lead Innovation Architect
Delia Dumitrescu is responsible for developing and delivering trendwatching.com’s innovation workshop content and is based in Vienna. She had worked in innovation consultancy and trend translation for automotive brands, has led workshops for audiences across Europe and is the author of “Road Trip to Innovation”.
Alice Revel is a freelance Writer/Researcher for trendwatching.com Premium. Since graduating from UCL with a degree in French and Italian, she has worked in writing and trend research, as well as setting up an online magazine.
Managing Director - Springwise
Chris Kreinczes is Managing Director of Springwise New Business Ideas, trendwatching.com's sister-site.
São Paulo - Singapore - Sydney - Lagos
Head of South & Central America
Luciana Stein is Head of South and Central America at trendwatching.com. Based in São Paulo, she has been researching and writing about consumer trends as a journalist for the last nine years. She can be emailed at firstname.lastname@example.org.
Senior Client Services Manager - South & Central America
Nathalia Souto is trendwatching.com’s Client Services Manager for South & Central America. Graduating in Advertising and with a postgraduate qualification in Globalization and Culture, she has experience in advertising agencies, publishing, entertainment and tourism. A Portuguese, English and Spanish speaker, she can be emailed at email@example.com.
Rebeca de Moraes has a grade in journalism, and worked for over 7 years at publications like Meio & Mensagem, Valor Economico, Folha de São Paulo and R7, writing about Brazilian and South American consumer lifestyles, before joining trendwatching.com as a Trend Researcher.
Head of Asia Pacific
Tara Hirebet, Head of Asia Pacific, runs the company's Asia Pacific arm out of our Singapore office. Before joining trendwatching.com, Tara spent 3 years in China doing market research and trends and 7 years as a copywriter in Singapore.
Client Services Director - Asia Pacific
Andrea Thorn is trendwatching.com’s Client Services Director for Asia Pacific. Andrea headed up trendwatching.com's Client Services team in London for a number of years & worked as a communications planner in the UK, before relocating to Australasia end of 2012. Currently based out of Auckland and Sydney, she can be emailed at firstname.lastname@example.org.
Trend Strategist- Asia Pacific
Sonya Pillay is our Trend Strategist for Asia Pacific. After graduating from the LSE and SOAS with degrees in International Relations and International Studies & Diplomacy, Sonya worked in international NGOs where she analyzed geopolitics in China and Southeast Asia, and campaigned on human rights.
Regional Director - Africa
Lola Pedro is Africa Regional Director at trendwatching.com. Based in Lagos, Nigeria she oversees all sub-Sahara Africa regional content and also coordinates industry-specific research and analysis across trendwatching.com's Premium service. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London.
Thousands of trend savvy professionals participate in trendwatching.com's Happy Spotting Network, notifying us via email whenever they spot something of interest: new consumer trends, insights, innovations, and so on. More info at www.happyspotting.com.