"Acacia Leroy is Asia Pacific Trend Strategist for TrendWatching, responsible for trend thinking and content in the region. Based in Singapore, she conducts lively trend sessions as well as cultivates TrendWatching Insight Network (TW:IN). Acacia's Asia trend bulletins have been featured in various publications such as CampaignAsia, ABS-CBN News and mUmBRELLA."
"Alice graduated in Fashion Marketing and Branding from Nottingham Trent University last year. After spending some time travelling, she joined TrendWatching to help organise our 2016 Global Trend Events. She is now part of our Marketing team and coordinates our Live engagement bookings."
"Alice Revel is a freelance Writer/Researcher for TrendWatching's Premium Service. Since graduating from UCL with a degree in French and Italian, she has worked in writing and trend research, as well as setting up an online magazine."
"As a Digital Project Manager, Alida is responsible for overseeing the design and development of all Trendwatching's websites. She studied Computer Science in Budapest and completed a degree in Digital Media Design at University of the Arts London. Since she graduated she has been managing web and mobile application projects."
"Anton Björklund is the Marketing and Network Coordinator for tw:in, our global insight network of 3000 spotters. With a first class MSc in Brand and Communications Management from Copenhagen Business School, Anton has lived and worked in cities like London, Stockholm and Rio de Janeiro before joining our Amsterdam office."
"Bas Bunnik is our Amsterdam-based Head of Insights, and provides the TrendWatching team with insights on how to improve and expand the business. He holds an MSc in Finance, and has worked as a Financial Analyst at American Express. "
"Cath Carver is TrendWatching’s LIVE Director. She manages the offline activities of the company, including keynotes, workshops and events – including the global annual Trend Seminars (in five cities worldwide in 2016). She has worked in fashion, marketing and online comms for British and Italian brands, and the Centre for Sustainable Fashion at the London College of Fashion."
"An experienced lead back-end developer, Chris is responsible for the design and development of the entire back-end architecture across TrendWatching’s suite of online services and web applications. Highly technical, and with a Masters in e-business systems, Chris uses his four years of industry experience to ensure that all of TrendWatching’s systems are technically up to standard and of the highest quality."
"David Mattin leads our global team of trend analysts. A sought-after keynote speaker, he has given 50+ trend keynotes at a range of high profile conferences and in-house brand events. David started his career on the features desk at The Times in London, and has written and presented documentaries for BBC Radio. He is co-author of Trend-Driven Innovation."
"Delia Dumitrescu is responsible for developing and delivering TrendWatching's innovation methodology. She has worked in innovation consultancy, and led workshops for audiences across Europe. She has authored several books including Road Trip to Innovation and Trend-Driven Innovation. "
"Our Business Development Director for the Americas, Ellie Damashek has lived and studied in the US, Japan and China, working as a planner and strategist for top New York advertising agencies. At TrendWatching, Ellie focuses on building strong client relationships and helping brands identify, understand, and apply consumer trends, and has lead trend workshops, trainings, presentations. She can be reached at +1 (646) 762-2995."
"Approaching Graphic Design with a solid Marketing background, Francesca owns a flair for visual communication coupled with the understanding of the essential ingredient to accomplish a successful strategy. She looks at letterforms as graphics elements and loves creating composition where type is used as image."
"Gillian is our Global Events Manager, responsible for running and promoting TrendWatching's 5 city events series happening in October/November 2016! Gillian moved to London from Vancouver, Canada 6 years ago to complete a Masters in Publishing at The University of the Arts. She has worked in the publishing and events industries, with a focus on marketing, ever since."
"Harry Metzger is a digital marketer at TrendWatching. Working in co-ordination with the team, Harry is responsible for implementing the company’s outbound marketing communications strategy. A graduate from the University of Brighton with a degree in Digital Media Development, Harry has past experience working for digital agencies in both London and New York."
"Harvey is a front-end developer with years of experience building UX and Interaction interfaces. Based in London, he is responsible for the development of our public-facing website."
"Henry Mason is an experienced and sought-after keynote speaker and author of Trend-Driven Innovation. In the past 3 years, Henry has given over 100 keynote presentations in more than 30 countries across 6 continents, and is also regularly quoted in leading business publications."
"As the front end developer Jack is responsible for building and maintaining the core look and feel on all of TrendWatching’s websites. After completing a degree in 3D animation from De Montfort University in Leicester Jack moved into web design and naturally progressed into development. Now he has over 5 years experience working on a wide range of websites and web applications. "
"Having worked in healthcare, and for a number of dynamic startups in London, James brings a unique holistic marketing perspective to TrendWatching. James is passionate about all things digital – particularly product development, inbound marketing strategy, and brand identity."
"Jennifer Barckley leads the strategy and marketing behind TrendWatching’s Trend-Driven Innovation methodology and book by the same name. She has lead Brand Marketing Communications and Training for several purpose-driven brands, while living and working in New York City, Florence, Stuttgart and Amsterdam, where she is currently based."
"Jess is a Trend Analyst at TrendWatching. Since graduating from the University of Manchester with first-class degree in History, Jess gained experience in trend analysis for a global retailer before joining our London office."
"Josephine Yeo is TrendWatching’s Client Services Director for Asia Pacific. She has strong multi-industry experience, having worked for major corporations and communication agencies and enjoys building successful relationships with both colleagues and clients. She has travelled through Europe and across Asia. She can be reached on +65 6602 8280."
"Kathleen is Client Services Coordinator at trendwatching.com. She studied Marketing and International Business at the University of Strathclyde, also completing an exchange year at the Universitat Autòmona de Barcelona. Since graduating she has gained experience in PR and marketing projects in Glasgow and London. She can be reached on +44 20 7251 6811."
"Krystyna is the Client Services Assistant at Trendwatching, responsible for order management. Since graduating with an MA in Sociology from the University of Edinburgh, she spent many years living and working in Paris before joining our London office."
"Laura creates our motion graphics and supports the Marketing team with explainers and cute gifs. She holds a Bachelor in Industrial Design and a Master in Communication Design at Politecnico di Milano, specializing in animation. She has worked in broadcasting, advertising and data visualization, with a special passion for everything digital. "
"Laurie is TrendWatching’s resident Contentologist, working in between the Marketing and Content teams to assist with the ideation and implementation of various content types across all platforms. Since graduation from Queen Mary University of London, Laurie has built up years of experience writing copy for digital agencies and freelance clients of all sizes."
"Lola Pedro is Africa Regional Director at TrendWatching. Based in Lagos, Nigeria she oversees all sub-Sahara Africa regional content and speaking engagements. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London."
"Louis is our COO and leads TrendWatching's strategy and operations. He is responsible for ensuring that the company is set up to deliver quality services to our clients and stays as innovative as the trends we watch. He has a track record in corporate strategy consulting as well as digital web deployment, and is always on the lookout for ways to take TrendWatching to the next level"
"As Lead Trend Strategist for South & Central America, Luciana (based out of São Paulo) oversees all content from the region, and delivers keynotes and workshops. In the past four years, she has delivered 40+ trend keynotes and workshops across the region. She is regularly featured in publications like Meio & Mensagem, Época Negócios, Exame, Mundo Marketing and Portafolio."
"Lyubomir focuses on designing and building a delightful, responsive design framework as a foundation of the trendwatching.com website. He has a masters degree in computational art & design from Goldsmiths University and 12 years of visual, motion, UI design & frontend dev experience."
"Mara is a third-year Applied Psychology student at the University of Applied Sciences in Amsterdam, and is interning with TrendWatching to help build our tw:in community and Trend-Driven Innovation methodology applications."
"Matthias is TrendWatching’s Finance Director. Based in Amsterdam, Matthias is responsible for the global financial well doing of the company. Before joining TrendWatching, Matthias has studied in Amsterdam and Brighton and completed an internship at ING."
"Maxwell Luthy, Director of Trends & Insights is based in our New York office. He delivers lively workshops for leading brands along with insight-packed keynotes at conferences. He previously oversaw the company's 3,000 member spotter network. Maxwell co-authored Trend-Driven Innovation."
"Nikki graduated from Central Saint Martins in the Netherlands and is an all-round creative; her focus is on illustration and graphic design, and considers herself to be fresh talent in the TrendWatching Design team."
"After graduating from Goldsmiths University, London with a 1st in Psychology. Octavia has specialised in Sales and Business Development and now forms part of our Business Development team based out of London."
"Paul Backman is TrendWatching's Customer Success Director. Paul has worked extensively with consumer tech and trend organisations in global client-focused roles. He can be reached on +44 20 7251 6811."
"Reinier is our founder and interim VP Sales and Marketing. While he has until recently taken a more back-seat advisory role, our ambitious new plans to scale the company and bring TrendWatching to an even wider audience plays right into his depth of experience as a serial entrepreneur exploring new initiatives. It's great to have him back in the fold!"
"Rocío, adding a Spanish twist to the creative core of TrendWatching’s Team, focuses on delivering high quality, detailed design work. Her background in online and offline artwork provides her with an eye for detail when conceptualizing for Advertising, Marketing and Brand Identity. If she’s not working, she’s either painting or enjoying the sun."
"Ruud Sperna Weiland is Trendwatching’s Research Assistant. While doing his Bachelor in Econometrics and Operations Research at the University of Amsterdam, he assists our Business Development team in identifying potential client relationships."
"Sofie Hunt is TrendWatching's Client Services Director. Since studying photography at university, Sofie has worked in client service roles within the science and finance industries, as well as setting up her own bespoke cake & events service. She can be reached on +44 20 7251 6811."
"Victoria is Head of tw:in, TrendWatching’s global insight network of on-the-ground trend spotters. She also delivers workshops and presentations on transforming trend insights into innovations, and lectures regularly for academic institutions."
"Originally from Seoul, South Korea, Vicky is a Graphic Designer who brings her influence from Seoul's bustling design industry to TrendWatching. Vicky is a graduate from Kyonggi University, has over five years professional experience in Graphic Design and an extensive portfolio of design for print media for various industries."
"Victoria Loomes is a Senior Trend Analyst and manages TrendWatching's Premium content. She regularly delivers insight-packed presentations and workshops on how to analyse and apply trends."
"Wilson is TrendWatching's Client Services Director for Asia-Pacific. He has worked in startup and legal roles within global research and legal firms. When he's not cycling overseas, he focuses on sharing how TrendWatching's content and tools can inspire, validate and launch game-changing brands, products and marketing strategies! He can be reached on +65 6602 8280."
Get in touch
Our TrendsMaxwell Luthy Director of Trends & Insights
TW:PREMIUMOctavia Francis Business Development
Media EnquiriesVictoria Loomes Trend Analyst
Seminars, Keynotes & WorkshopsAlice King LIVE Coordinator
London19 - 20 Great Sutton Street
EC1V 0DR +44 20 7251 6811
New York175 Varick Street
NY 10014 +1 (646) 762-2995