Acacia Leroy Trend Strategist - APAC

"Acacia Leroy is Asia Pacific Trend Strategist for TrendWatching, responsible for trend thinking and content in the region. Based in Singapore, she conducts lively trend sessions as well as cultivates TrendWatching Insight Network (TW:IN). Acacia's Asia trend bulletins have been featured in various publications such as CampaignAsia, ABS-CBN News and mUmBRELLA."

Alice Revel Writer/Researcher

"Alice Revel is a freelance Writer/Researcher for TrendWatching's Premium Service. Since graduating from UCL with a degree in French and Italian, she has worked in writing and trend research, as well as setting up an online magazine."

Alida Urban Digital Project Manager

"As a Digital Project Manager, Alida is responsible for overseeing the design and development of all Trendwatching's websites. She studied Computer Science in Budapest and completed a degree in Digital Media Design at University of the Arts London. Since she graduated she has been managing web and mobile application projects."

Anton Björklund tw:in Network Coordinator

"Anton Björklund is the Marketing and Network Coordinator for tw:in, our global insight network of 3000 spotters. With a first class MSc in Brand and Communications Management from Copenhagen Business School, Anton has lived and worked in cities like London, Stockholm and Rio de Janeiro before joining our Amsterdam office."

Bas Bunnik Head of Insights

"Bas Bunnik is our Amsterdam-based Head of Insights, and provides the TrendWatching team with insights on how to improve and expand the business. He holds an MSc in Finance, and has worked as a Financial Analyst at American Express. "

Brandon Mitchell Client Services & Event Coordinator

"Brandon Mitchell is a Client Services and Event Coordinator in our New York office. After graduating from Columbia University with concentrations in Political Science and Italian Literature, Brandon worked in financial law both externally at a corporate law firm and in-house at a major global bank. In his current role he manages live events for the Americas and assists our North and South & Central American clients."

Cath Carver LIVE Director

"Cath Carver is TrendWatching’s LIVE Director. She manages the offline activities of the company, including keynotes, workshops and events – including the global annual Trend Seminars (in five cities worldwide in 2016). She has worked in fashion, marketing and online comms for British and Italian brands, and the Centre for Sustainable Fashion at the London College of Fashion."

Chris Class Lead Back-end Developer

"An experienced lead back-end developer, Chris is responsible for the design and development of the entire back-end architecture across TrendWatching’s suite of online services and web applications. Highly technical, and with a Masters in e-business systems, Chris uses his four years of industry experience to ensure that all of TrendWatching’s systems are technically up to standard and of the highest quality."

David Mattin Global Head of Trends & Insights

"David Mattin leads our global team of trend analysts. A sought-after keynote speaker, he has given 50+ trend keynotes at a range of high profile conferences and in-house brand events. David started his career on the features desk at The Times in London, and has written and presented documentaries for BBC Radio. He is co-author of Trend-Driven Innovation."

Delia Dumitrescu Lead Innovation Architect

"Delia Dumitrescu is responsible for developing and delivering TrendWatching's innovation methodology. She has worked in innovation consultancy, and led workshops for audiences across Europe. She has authored several books including Road Trip to Innovation and Trend-Driven Innovation. "

Ellie Damashek Business Development Director

"Ellie Damashek is our Business Development Director for the Americas. She has lived and studied in the US, Japan and China, and worked as a planner and strategist for top advertising agencies in New York. At TrendWatching, Ellie focuses on building strong client relationships and helping brands identify, understand, and apply consumer trends, and has lead trend workshops, trainings, presentations. She can be reached at +1 (646) 762-2995."

Gillian Harris Global Events Manager

"Gillian is our Global Events Manager, responsible for running and promoting TrendWatching's 5 city events series happening in October/November 2016! Gillian moved to London from Vancouver, Canada 6 years ago to complete a Masters in Publishing at The University of the Arts. She has worked in the publishing and events industries, with a focus on marketing, ever since."

Harry Metzger Snr Digital Marketing Executive

"Harry Metzger is a digital marketer at TrendWatching. Working in co-ordination with the team, Harry is responsible for implementing the company’s outbound marketing communications strategy. A graduate from the University of Brighton with a degree in Digital Media Development, Harry has past experience working for digital agencies in both London and New York."

Henry Mason Managing Director

"Henry Mason is an experienced and sought-after keynote speaker and author of Trend-Driven Innovation.

In the past 3 years, Henry has given over 100 keynote presentations in more than 30 countries across 6 continents, and is also regularly quoted in leading business publications."

Jack Saunders Front-end developer

"As the front end developer Jack is responsible for building and maintaining the core look and feel on all of TrendWatching’s websites. After completing a degree in 3D animation from De Montfort University in Leicester Jack moved into web design and naturally progressed into development. Now he has over 5 years experience working on a wide range of websites and web applications. "

James Treacher Digital Marketing Manager

"Having worked in healthcare, and for a number of dynamic startups in London, James brings a unique holistic marketing perspective to TrendWatching. James is passionate about all things digital – particularly product development, inbound marketing strategy, and brand identity."

Jennifer Barckley Head of Trend-Driven Innovation

"Jennifer Barckley leads the strategy and marketing behind TrendWatching’s Trend-Driven Innovation methodology and book by the same name. She has lead Brand Marketing Communications and Training for several purpose-driven brands, while living and working in New York City, Florence, Stuttgart and Amsterdam, where she is currently based."

Josephine Yeo Client Services Director

"Josephine Yeo is’s Client Services Director for Asia Pacific. She has strong multi-industry experience, having worked for major corporations and communication agencies and enjoys building successful relationships with both colleagues and clients. She has travelled through Europe and across Asia. She can be reached on +65 6602 8280."

Kathleen McVey Client Services Coordinator

"Kathleen is Client Services Coordinator at She studied Marketing and International Business at the University of Strathclyde, also completing an exchange year at the Universitat Autòmona de Barcelona. Since graduating she has gained experience in PR and marketing projects in Glasgow and London. She can be reached on +44 20 7251 6811."

Krystyna Kernberg Client Services Assistant

"Krystyna is the Client Services Assistant at Trendwatching, responsible for order management. Since graduating with an MA in Sociology from the University of Edinburgh, she spent many years living and working in Paris before joining our London office."

Laura Varetto Visual and Communication Designer

"Laura creates our motion graphics and supports the Marketing team with explainers and cute gifs. She holds a Bachelor in Industrial Design and a Master in Communication Design at Politecnico di Milano, specializing in animation. She has worked in broadcasting, advertising and data visualization, with a special passion for everything digital. "

Lauren Williams Trend Analyst

"Lauren Williams is a Trend Analyst and is a key part of our North America office. With a background in color forecasting and fashion trends, Lauren now writes Premium content and researches consumer trends across industries. She delivers custom presentations and facilitates Trend-Driven Innovation workshops. "

Laurie Roxby Contentologist

"Laurie is TrendWatching’s resident Contentologist, working in between the Marketing and Content teams to assist with the ideation and implementation of various content types across all platforms. Since graduation from Queen Mary University of London, Laurie has built up years of experience writing copy for digital agencies and freelance clients of all sizes."

Lola Pedro Regional Director - Africa

"Lola Pedro is Africa Regional Director at TrendWatching. Based in Lagos, Nigeria she oversees all sub-Sahara Africa regional content and speaking engagements. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London."

Louis Leong Chief Operating Officer

"Louis is our COO and leads TrendWatching's strategy and operations. He is responsible for ensuring that the company is set up to deliver quality services to our clients and stays as innovative as the trends we watch. He has a track record in corporate strategy consulting as well as digital web deployment, and is always on the lookout for ways to take TrendWatching to the next level"

Luciana Stein Lead Trend Strategist - South & Central America

"As Lead Trend Strategist for South & Central America, Luciana (based out of São Paulo) oversees all content from the region, and delivers keynotes and workshops. In the past four years, she has delivered 40+ trend keynotes and workshops across the region. She is regularly featured in publications like Meio & Mensagem, Época Negócios, Exame, Mundo Marketing and Portafolio."

Lyubomir Popov Communication Designer

"Lyubomir focuses on designing and building a delightful, responsive design framework as a foundation of the website. He has a masters degree in computational art & design from Goldsmiths University and 12 years of visual, motion, UI design & frontend dev experience."

Maria Isabel Reyes Lead Designer

"Lead designer at TrendWatching, Isabel oversees the design across our free site including all our trend publications. With a 1st class degree in Product Design and a Distinction MA in Digital Culture from KCL, Isabel has wide experience in web design, editorial design and information visualization working for start-ups and big firms across the UK, as well as setting-up an independent channel for fashion designers in Bogotá."

Marina Carbone Marketing Director

"A certified Scrum Product Owner, Marina heads up TrendWatching's Marketing department, working at the intersection of the Tech, UX/Customer & Commercial functions. Marina has lived & worked in 10+ countries across the Middle East, South-East Asia, US and Europe, is fluent in 3 languages and is passionate about all things people, product and process. "

Matthias de Boer Finance Director

"Matthias is TrendWatching’s Finance Director. Based in Amsterdam, Matthias is responsible for the global financial well doing of the company. Before joining TrendWatching, Matthias has studied in Amsterdam and Brighton and completed an internship at ING."

Maxwell Luthy Director of Trends & Insights

"Maxwell Luthy, Director of Trends & Insights is based in our New York office. He delivers lively workshops for leading brands along with insight-packed keynotes at conferences. He previously oversaw the company's 3,000 member spotter network. Maxwell co-authored Trend-Driven Innovation."

Paul Backman Customer Success Director

"Paul Backman is TrendWatching's Customer Success Director. Paul has worked extensively with consumer tech and trend organisations in global client-focused roles. He can be reached on +44 20 7251 6811."

Rocío Albertos Designer

"Rocío, adding a Spanish twist to the creative core of TrendWatching’s Team, focuses on delivering high quality, detailed design work. Her background in online and offline artwork provides her with an eye for detail when conceptualizing for Advertising, Marketing and Brand Identity. If she’s not working, she’s either painting or enjoying the sun."

Sofie Hunt Client Services Director

"Sofie Hunt is TrendWatching's Client Services Director. Since studying photography at university, Sofie has worked in client service roles within the science and finance industries, as well as setting up her own bespoke cake & events service. She can be reached on +44 20 7251 6811."

Victoria Foster Head of tw:in

"Victoria is Head of tw:in, TrendWatching’s global insight network of on-the-ground trend spotters. She also delivers workshops and presentations on transforming trend insights into innovations, and lectures regularly for academic institutions."

Victoria Kim Junior Designer

"Originally from Seoul, South Korea, Victoria is a Junior Graphic Designer who brings her influence from Seoul's bustling design industry to TrendWatching. Victoria is a graduate from Kyonggi University, has over four years professional experience in Graphic Design and an extensive portfolio of design for print media for various industries."

Victoria Loomes Senior Trend Analyst

"Victoria Loomes is a Senior Trend Analyst and manages TrendWatching's Premium content. She regularly delivers insight-packed presentations and workshops on how to analyse and apply trends."

Wilson Toh Client Services Director APAC

"Wilson is TrendWatching's Client Services Director for Asia-Pacific. He has worked in startup and legal roles within global research and legal firms. When he's not cycling overseas, he focuses on sharing how TrendWatching's content and tools can inspire, validate and launch game-changing brands, products and marketing strategies! He can be reached on +65 6602 8280."

Get in touch

Premium Service

Sofie Hunt Client Services Director

Media Enquiries

Victoria Loomes Trend Analyst

Seminars, Keynotes & Workshops

Cath Carver LIVE Director

Our Offices


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