trendwatching.com is one of the world's leading consumer trends firms, relying on our London, Singapore, and São Paulo offices, as well as our global network of hundreds of spotters, from Lagos to Lisbon. Our Trend Briefings and analysts regularly get featured in a variety of offline & online publications around the world, here you can view a selection of articles - starting with the most recent.
If you are a journalist, feel free to publish part or all of these trends at your convenience*. If you're working on a trends-related piece, you can also email us for a comment/quote.
* For how to quote/link us, please see our Press page.
September 9, 2013 — “According to global firm trendwatching.com, "flawsome" (a portmanteau of flawed and awesome) strategies walk hand-in-hand with "maturalism" (mature materialism, another trendwatching.com neologism)....” Read more »
August 30, 2013 — “As Asia continues to develop and consumption in the region continues to rise, wastage from that consumption is becoming a growing issue, as consumers now feel the environmental and health impact of it in their daily life....” Read more »
August 30, 2013 — “trendwatching.com's "Point-Know-Buy" highlights consumers' expectation for mobile to provide "instant visual gratification". ...” Read more »
August 30, 2013 — “Budget flights have made holidays accessible to many, but at the other end of the spectrum collaborations between airlines and luxury brands are gaining ground as a way to ensure luxury travel experiences remain a coveted status symbol. ...” Read more »
August 23, 2013 — “Tara Hirebet, head of Asia Pacific at trendwatching.com, noted that as cities are getting congested due to urbanisation, health issues have also become the people's main concern and healthy food is now a lifestyle....” Read more »
August 23, 2013 — “trendwatching.com makes an interesting observation about Sellsumers. The Great Recession has left "consumers strapped for cash" which is what is prompting them to think out of the box and look to monetize any and all assets. ...” Read more »
August 7, 2013 — “"Our expectations have been primed by the smartphone," says trendwatching.com lead strategist David Mattin. Watches must follow....” Read more »
August 7, 2013 — “이처럼 각축이 치열한 아시아 신흥시장에 대해 영국의 글로벌 트렌드정보사 트렌드워칭닷컴(www.trendwatching.com)이 최신 비즈니스 사례를 담은 아시아 트렌드 리포트를 선보였다....” Read more »
August 7, 2013 — “uma tendência - identificada pela empresa de tendências trendwatching.com - revelou que um novo grupo de consumidores se sente mais atraído pelas "clean slate brands", ou seja, marcas que estão começando do zero...” Read more »
August 7, 2013 — “David Mattin, lead strategist at trendwatching.com, says "I'd say function inflation is one consequence of the ever-increasing consumer thirst for the new - new products, services, brands, and yes, new functionality and features...” Read more »
July 17, 2013 — “If it employs a similar [localised] strategy, coupled with the fact that it is still one of the few global fast-food burger joints (KFC specialises mainly in chicken burgers), and Vietnamese love beef as much as their chicken, and it still stands, like other fast food joints, for international food safety and hygiene, it should still be able to catch up," Tara Hirebet, head of APAC at trendwatching.com, commented via email....” Read more »
July 4, 2013 — “머니투데이 글로벌 컨퍼런스 '2013 키플랫폼' 강연자 타라 하이어벳 트렌드워칭닷컴 아태 대표...” Read more »
July 3, 2013 — “In 2013 and beyond, as more Asians from the bottom to the middle of the pyramid gain access to the vast knowledge and communal clout of the Internet, they will become increasingly 'empowered' netizens or online citizens....” Read more »
June 7, 2013 — “Para Luciana Stein, head para América Latina da consultoria trendwatching.com, consumidores desejam que suas vidas sejam transformadas por novos produtos. "Essa insistência e paciência você tem com os consumidores brasileiros na fila. No México, também existe essa tendência". ...” Read more »
June 7, 2013 — “"As empresas ainda são conservadoras e demandam muita pesquisa e investimento para inserir um novo produto no mercado", diz Luciana Stein, do escritório brasileiro da trendwatching.com, instituto de pesquisa de tendências que acaba de lançar um relatório sobre o assunto....” Read more »
May 31, 2013 — “By Tara Hirebet Strong demand for education among Asian parents means marketers can get ahead by offering products and services that help children excel in their studies. In 2013, as the Asian consumer arena continues its rapid evolution, don't forget......” Read more »
May 31, 2013 — “Ao mesmo tempo, uma tendência - identificada pela empresa de tendências trendwatching.com - revelou que um novo grupo de consumidores se sente mais atraído pelas "clean slate brands", ou seja, marcas que estão começando do zero: "mais novas, melhores, mais rápidas, limpas, abertas e interativas"....” Read more »
May 31, 2013 — “Diese Konsumenten sehen sich täglich einer extrem rasch wachsenden Zahl an neuen, innovativen Produkten und Dienstleistungen gegenüber, denen sie zum ersten Mal begegnen. Und dieses erste Mal macht sie eben zu „jungfräulichen Konsumenten" (mehr dazu sowie zu „Newism" http://www.trendwatching.com/de/trends/newism/ gibt's zum Beispiel auf trendwatching.com). ...” Read more »
May 30, 2013 — “"Brands need to realize that today, consumers are looking for and embracing brands and products that are transparent and genuinely generous," said Tara Hirebet, trendwatching.com's head of APAC....” Read more »
May 16, 2013 — “As Global Head of Research and Managing Partner of trendwatching.com (a leading global trend firm) you'd expect a certain ability but Henry went beyond knowing things -- he's genuinely passionate about this stuff....” Read more »