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December 20, 2012 — “"En 2013, les consommateurs participeront de façon croissante et de plus en plus diverse au financement, lancement et développement de marques et produits", pronostique trendwatching, cabinet d'études de veille de tendances basé aux Pays Bas. Le crowdsourcing continuera donc son développement....” Read more »
December 17, 2012 — “"Consumers are accustomed to--even addicted to--always-on, anywhere, anytime connectivity, and the next 12 months will see them push their mobile lust to obsessive, occasionally nearly insane degrees," says David Mattin, lead strategist at trendwatching.com....” Read more »
December 12, 2012 — “Travel, and the way the traveller undertakes it, has long been a mark of status - where and how one chooses to travel is a statement of identity. Decades ago, flying in itself was a glamorous activity and arriving barefoot at an untouched beach remained a fantasy for many. ...” Read more »
December 10, 2012 — “Download a PDF of the article »......” Read more »
December 10, 2012 — “La firma de consultoría trendwatching, en su informe de tendencias de consumo 2013, vaticinaba la "explosión" de una serie de marcas emergentes para las nuevas clases medias de varios países de todo el mundo. Ello también tendría implicaciones para la industria turística en Latinoamérica, según apunta Xavier Canalis en este post....” Read more »
December 9, 2012 — “Every December, trendwatching.com publishes a trend briefing that looks to the year ahead. Here's a summary of their list of 10 trends for 2013, now available in both English and Korean on trendwatching.com. ...” Read more »
December 7, 2012 — “While the concepts "co-creation" and "prosumers" have been around for some time, a recent briefing by the firm trendwatching.com claimed crowdfunding is turning customers into "presumers."...” Read more »
December 4, 2012 — “ Finweek tapped into the insight of trendwatching.com and independent trend analyst Saint-Francis Tohlang to find out what you need to know.......” Read more »
December 3, 2012 — “trendwatching.com dünya genelinde tüketici trendlerini inceliyor. Şirketin son raporuna göre 2013 yılı gereksinim ve fırsatların yağmur gibi yağdığı bir yıl olacak. Bazı ekonomiler nispeten iyileşme gösterirken, diğerleri sallanmaya devam edecek. Kesin olan tek şey ise, değişen tüketici ihtiyaç, istek ve beklentilerini doğru yakalayan ve bunlara doğru ürün ve hizmetlerle yanıt verebilenler 2013'de de sayısız kâr etmeye devam edecek....” Read more »
December 2, 2012 — “Desde trendwatching nos sugieren una vista general de 10 tendencias de consumo cruciales (ordenadas aleatoriamente) para que las tenga en cuenta en los próximos 12 meses:...” Read more »
November 30, 2012 — “the logos of both brands will generally be prominently featured in co-branding packaging and marketing. You can find more co-branding examples at trendwatching's compilation column of what they call "Branded Brands."...” Read more »
November 29, 2012 — “O trendwatching.com divulgou lista anual de algumas das mais importantes tendências de consumo que vão impactar os negócios e estilos de vida em 2013. Cada tendência vem acompanhada de uma série de inovações de produtos, serviços e experiências de marcas, além de campanhas e/ou iniciativas, oferecendo uma visão completa do que esperar para o próximo ano. ...” Read more »
November 29, 2012 — “A trendwatching apresentou ontem, dia 28, uma pesquisa apontando as 10 principais tendências de consumo para 2013. Com impacto direto da evoluçãotecnológica, os movimentos indicam para uma participação cada vez maior dos consumidores na construção das marcas....” Read more »
November 28, 2012 — “2013 promete ser o ano ideal para aproveitar certas necessidades e oportunidades. Algumas economias continuarão (quase) ok, outras permanecerão na corda bamba. ...” Read more »
November 28, 2012 — “In a series of reports, trendwatching has been tracking what consumers are demanding, and how brands are giving it to them. Here's what they think the 10 hottest consumer trends will be in 2013, and the businesses that are getting ahead of the curve....” Read more »
November 28, 2012 — “trendwatching présente à surveiller de près pour l'année à venir: Julie Lemonde, consultante en marketing, fait le point....” Read more »
November 28, 2012 — “Trend avcısı Trendwatching senenin sonuna yaklaşırken yıllık bir değerlendirme ile 2013′e hazırlık niteliğinde bir aylık rapor çıkardı. Rapor 2013′te öne çıkması beklenen 10 tüketici trendini konu alıyor....” Read more »
November 24, 2012 — “글로벌 소비자 트렌드 조사 전문 기업인 '트렌드워칭 닷컴(trendwatching.com)'이 이달 20일 발간한 '2013년 트렌드 리포트'에서 제시한 다가올 생활상이다. 영국 런던에 본부를 둔 이 회사는 세계 1200여개 기업에 '트렌드 리포트'를 유료로 제공한다. Weekly BIZ는 이번 발간된 리포트의 11개 트렌드 중 몇개를 정리해 소개한다....” Read more »
November 12, 2012 — “Pour Henry Mason, Global Head of Research et Managing Partner chez trendwatching.com, "les Presumers sont ces consommateurs qui s'engagent sur plusieurs tableaux avec des produits ou services avant même qu'ils ne soient lancés." Le Presumer finance, conseille, suggère, donne son avis et dispose même d'un droit de regard sur le design et la promotion du produit. ...” Read more »
November 9, 2012 — “Cresce a tendência mundial de permitir às pessoas elaborar produtos ou serviços ainda inexistentes...” Read more »
November 9, 2012 — “Lola Pedro is a senior industry analyst at London-based trend firm trendwatching.com. One of the world's leading trend firms, it monitors and reports on emerging consumer trends, insights and innovations. ...” Read more »
November 5, 2012 — “Tüketici eğilimleri uzmanı trendwatching bu ay yine dikkat çeken bir konuya değiniyor. Kasım ayı raporunun konusu Presumers yani ön tüketiciler veya ön kullanıcılar. Hemen biraz daha açalım konuyu....” Read more »
November 1, 2012 — “De fato, isso tudo é exigido. Graças às plataformas de crowdsourcing, novas tecnologias de produção, que finalmente estão mais acessíveis e (como não poderíamos deixar de citar) o culto ao empreendedorismo, os consumidores são cada vez mais "presumers"; são capazes de satisfazer os seus desejos por meio do envolvimento com produtos e serviços antes de seu lançamento....” Read more »
November 1, 2012 — “众筹属于新型运动"预消费(Presuming)"中的一环。trendwatching.coms 最新的一篇文章《预先消费者(Presumer)》指出"预消费"已经成为最新的一种潮流，在当下的期望经济(Expectation Economy)中，消费者想要最好的，并希望能够参与到产品的设计和发行的过程中。...” Read more »
October 30, 2012 — “Dans son rapport Presumer, trendwatching dresse le portrait d'un nouveau consommateur prêt à s'engager avec les marques avant même d'avoir goûté ou vécu l'expérience de leurs produits. Grâce aux services de crowdsourcing et aux nouvelles technologies, il veut aider en y allant de suggestions, en contribuant au financement ou à la promotion de produits et services avant leur lancement officiel. Tout ça, comme l'explique la firme dans son document, pour mettre la main sur de «super» produits en premier et profiter du statut que cela lui procure....” Read more »
October 29, 2012 — “Dünyadaki, gelecek vaadeden trend, içgörü ve bunlara ilişkin pratik iş fikirlerini takip eden, bağımsız ve kendine ait fikirleri savunan bir trend şirketi olan trendwatching.com, Kasım brifingini verdi. Kasım ayının konusu, presumers....” Read more »
October 29, 2012 — “It's part of a new movement that trendwatching.com's latest report calls 'Presuming.' ...” Read more »
October 29, 2012 — “Quando a concessionária de veículos Orca, de Brasília, criou uma ação em parceria com uma seguradora, para oferecer test drive a motoristas que solicitaram um guincho, os pesquisadores de tendências da trendwatching.com entraram em alerta....” Read more »
October 26, 2012 — “Here's a collection of innovative products and services profiled by trendwatching.com, an organization that scans the world for consumer insights. They may spark some new thinking for your business....” Read more »
October 10, 2012 — “What you're seeing is the evolution of a consumer who is more and more sophisticated," said David Mattin, lead strategist at consumer research firm trendwatching.com. "Consumers are asking 'What is really a sustainable product?'...” Read more »
October 10, 2012 — “Estudo da trendwatching mostra que a competição cada vez maior no mercado vem fazendo com que empresas tenham contato mais estreito com consumidores...” Read more »
October 10, 2012 — “Lola Pedro is a senior industry analyst at London-based trend firm trendwatching.com. One of the world's leading trend firms, it monitors and reports on emerging consumer trends, insights and innovations. ...” Read more »
October 9, 2012 — “Como marcas e produtos "servis" estão moldando o significado de vender...” Read more »
October 4, 2012 — “Coke's digital team also used the term 'flawsome', Clark said, which meant "being awesome with your flaws", and attracting consumers who didn't want a relationship with a corporate monolith....” Read more »
October 3, 2012 — “Yeni pazarlama dünyasının trend avcısı trendwatching.com, İstanbul konferansıyla ülkemize geldikten sonraki ilk aylık trend raporunu hazırladı. Bu ayın konusu özgürlük ve esneklik sağlayan "hizmetkar markalar" (servile brands)....” Read more »
October 1, 2012 — “A new report from trendwatching.com suggests that the way to separate from the crowd is to go beyond customer service, to be a part of customer's lifestyle's and become what they call a "servile brand"....” Read more »
September 25, 2012 — “The idea tapped into the "one-touch wonder" trend--one of several timely global trends explained by trendwatching.com global head of research and managing partner Henry Mason on Monday at the packed Toronto installment of the consumer trend-spotting company's Trend Seminar....” Read more »
September 24, 2012 — “"This is not about your social media marketing strategy or optimization," said trendwatching.com's Global Head of Research, Henry Mason, at the Toronto edition of the London-based consumer trends firm. Mason was speaking at the firm's 2012 Consumer Trend Seminar held at the Design Exchange yesterday...” Read more »
September 19, 2012 — “"The future is utterly urban. How does that affect what you do as a business?" trendwatching.com's managing partner, Henry Mason, asks....” Read more »
September 15, 2012 — “A palavra "segurança" na América Latina é entendida como segurança urbana, enquanto no Japão pode se referir a baixos níveis de radioatividade -- explica Luciana Stein, diretora da trendwatching para a América Latina. ...” Read more »
September 14, 2012 — “O termo, que ainda é desconhecido por muitas pessoas, foi criado pela trendwatching.com e define a vontade incessante do consumidor de buscar novidades. É algo que une a paixão pela experiência inovadora, com um estado exploratório contínuo....” Read more »
September 7, 2012 — “À l'occasion de la conférence donnée par trendwatching à Toronto le 24 septembre prochain, Infopresse s'entretient avec Henry Mason, directeur de l'analyse et de la recherche de la firme....” Read more »
September 7, 2012 — “trendwatching.com, dünyadaki gelecek vaadeden trendleri ve fikirleri taldp eden, bağımsız bir trend şirketi. Şirket, geçtiğ imiz hafta İstanbu l'da Tüketİcİ Trendleri Sentineri düzenledi....” Read more »
September 7, 2012 — “According to trendwatching, these RAKs work to humanise brands. Their aim is to enhance brand awareness and loyalty through surprise and delight. "For customers, long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received," trendwatching tells us....” Read more »
September 6, 2012 — “trendwatching.com, 2012 Tüketici Trendleri seminer d i zisini, 13 Ağustos ' ta biletleri tamamen s atılan Sao Paulo, Brezilya e tkinliğiyle başlatmıştı. Bu etkinliğin bir b enzeri 6 Eylül'de İstanbul'da düzenleniyo...” Read more »
September 6, 2012 — “Y es que, según un estudio realizado a finales de 2011 por Mundial de Tendencias trendwatching, el 51% de los clientes investiga on-line para luego concretar una compra....” Read more »
September 5, 2012 — “En die gedachte zit niet alleen tussen mijn oren. Deze zomer kwamen trendwatchers met een woord voor dit verschijnsel: Newism. Op trendwatching.com lezen we: "In de hele wereld - van de opkomende tot de gevestigde economie - zien dagelijks (of zelfs ieder uur) spannende nieuwe producten, diensten en experiences het licht." ...” Read more »
September 5, 2012 — “trendwatching.com labels the status derived from being in the know about new places or ideas as 'newism'. In a trend briefing from July, the trend forecaster highlights this emerging trend, writing, "On top of collecting experiences, ...” Read more »
August 27, 2012 — “2013년에는 셀슈머 태스크슈머，프리슈머 커스트오너등새로운소 닝[자들을만나게 될 것입니다...” Read more »
August 27, 2012 — “씨이의 '강남스타일'은 전용적으로 매혁 있고， 풍격 있다고 생각히는 것을 뒤집어 인간의 본성인 '유머'률지극한 덕에 세계적인 호응융 얻은 것입니다...” Read more »
August 24, 2012 — “When done well, RAKs will bring unexpected glee to consumers and truly enhance a brand's reputation. Done badly it will leave audiences unmoved, annoyed or even freaked out," says trendwatching.com...” Read more »
August 24, 2012 — “Hundreds of participants from leading local and foreign firms operating in Korea took part in the forum. The Korea Times and trendwatching.com jointly hosted the seminar...” Read more »
August 24, 2012 — “Henry Mason sees the inclusion of a customer comment page on brands' websites "as a very powerful statement from a brand, which shows respect for consumers - that they are smart enough to process comments and make up their own minds"....” Read more »
August 22, 2012 — “Tüketicilerin taleplerini iyi dinlemeli. Dünyanın lider tiiketici trendleri analiz şirketlerinden trendwatching.com küresel araştırma başkanı ve yönetici ortağı Henry Mason "Çeşit ve bolluğun getirdiği b~eksizliğe rağmen müşterilerin iyi, işlevsel, sürdürülebilir ürün, hizmet ve deneyimler karşısmda her zaman heyecanlandığını" söylüyor....” Read more »
August 21, 2012 — “트렌드 조사 전문 업체인 트렌드워칭닷컴(trendwatching.com)이 오는 24일 W 서울 워커힐 호텔에서 '2012 소비자 트렌드 세미나'를 개최한다...” Read more »
August 21, 2012 — “Consumer-facing business innovations are going global. And South African business can reap the benefits, according to Henry Mason...” Read more »
August 19, 2012 — “Henry Mason, global head of research of trendwatching.com, speaks at a seminar in Sao Paulo, Brazil on Aug. 13. At the event, nearly 500 marketers, advertising executives and global innovation leaders...” Read more »
August 19, 2012 — “Sanal ticarette tüketici eğilimleriyle ilgili araştırmalar yapan "trendwatching.com" sitesinin Küresel Araştırmalar Bölümü Başkanı Henry Mason...” Read more »
August 16, 2012 — “Estudo da trendwatching.com mostra que consumidores estão cada vez mais em busca da liberdade de escolha e acúmulo de experiências...” Read more »
August 14, 2012 — “As tendências de consumo dos próximos 18 meses no Brasil e no mundo foram apresentadas durante o Consumer Trend Seminar, evento promovido em São Paulo, nesta segunda-feira (13), pela trendwatching.com....” Read more »
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