October 1, 2012
In an environment where there are hundreds of easily available choices available for most products and services, it's increasingly difficult to stand out.
A new report from trendwatching.com suggests that the way to separate from the crowd is to go beyond customer service, to be a part of customer's lifestyle's and become what they call a "servile brand".
It's a tactic that can pay off. The report cites an American Express survey which found that 70 percent of American consumers are willing to spend more on brands that provide great service, and that 60 percent feel that brands don't concentrate enough on the service experience.