trendwatching.com is one of the world's leading consumer trends firms, relying on our London, Singapore, and São Paulo offices, as well as our global network of hundreds of spotters, from Lagos to Lisbon. Our Trend Briefings and analysts regularly get featured in a variety of offline & online publications around the world, here you can view a selection of articles - starting with the most recent.
If you are a journalist, feel free to publish part or all of these trends at your convenience. If you're working on a trends-related piece, you can also email us for a comment/quote.
For more info on how to credit us, or how to talk to one of our analysts, please see our Press page.
December 12, 2013 — “Das cinco principais tendências previstas para o próximo ano para a região, quatro têm um viés social muito definido. É o consumidor se descobrindo como cidadão, ou como os pesquisadores da trendwatching chamam de "civicsumer"....” Read more »
December 12, 2013 — “David Mattin, an analyst at trendwatching.com, which highlights such acts as a way for corporations to "show their human side."...” Read more »
November 26, 2013 — “Follow relevant website and blogs. trendwatching.com, Trendhunter... if you want to get information on the "latest" trends, you don't have to go far to get it. ...” Read more »
November 26, 2013 — “Selon trendwatching.com, les marques doivent donc tenir compte de ces formes de culpabilité, puis définir un discours pouvant apaiser les craintes des acheteurs. ...” Read more »
November 26, 2013 — “So powerful is this consumer thirst that guilt-free consumption is fast becoming nothing less than the ultimate -- perhaps the only true -- luxury....” Read more »
November 12, 2013 — “Ifølge trendwatching.com vil konsumentene nå ha bedrifter og merkevarer som er åpne og ærlige om feilene de gjør, som er villige til å stå til ansvar for handlingene sine, og som kommuniserer det på en vennlig måte....” Read more »
November 12, 2013 — “trendwatching.com rightly notes that it has thus become completely impossible for any individual in near- and fully mature consumer societies to claim ignorance over the havoc his or her consumption is and has been wreaking. ...” Read more »
November 1, 2013 — “This year's keynote speakers include George W. Bush, 43rd President of the United States; Hank Paulson, chairman, The Paulson Institute and 74th United States Secretary of Treasury; and Kevin Plank, chairman and CEO, Under Armour. Previous headliners featured Warren Buffett, chairman and CEO, Berkshire Hathaway; Sammy Hagar, Hall of Fame rocker, middle market CEO and philanthropist; and Fred Smith, chairman and CEO, FedEx Corporation....” Read more »
November 1, 2013 — “Tara Hirebet, head of Asia-Pacific at trendwatching.com, said while commenting about the rising number women with increased spending power....” Read more »
November 1, 2013 — “La culpabilité est le nouveau moteur de la consommation. Avant, consommer nous aidait à nous sentir mieux. Désormais, consommer déclenche de la culpabilité, nous apprend trendwatching.com, la référence internationale en matière de chasse à la tendance. Consommer déclenche trois formes......” Read more »
November 1, 2013 — “trendwatching.com calls it life-caching. It works in two parts -- collect, store, track, display, share, then stare at the absolute necessity to manage it....” Read more »
October 25, 2013 — “Esos a los que la empresa trendwatching.com (una consultora de tendencias globales) definió como youniverse....” Read more »
October 25, 2013 — “trendwatching.com says it best. "All of which means the next 12 months will see an explosion in mobile moments: products, services and experiences that will enable mobile-loving consumers to embrace lifestyle multi-if-not-hyper-tasking."...” Read more »
October 25, 2013 — “According to trendwatching.com, practicing random acts of customer kindness represents an emerging consumer trend that surprisingly (or unsurprisingly depending on your outlook) runs in parallel with customers becoming more frugal in their spending over the past few years....” Read more »
October 17, 2013 — “trendwatching.com recently highlighted the rise of businesses who put pressure on their own customers to be more environmentally and socially conscious. They cited a sushi restaurant in Japan that fines customers if they do not finish their meals and donates the money to a fund to support fishermen...” Read more »
October 17, 2013 — “trendwatching.com网站称这将是最好的。"所有的一切意味着接下来的12个月里我们将看到移动领域的激增：产品，服务和那种能让移动爱好者拥抱多任务生活方式的用户体验。"我们可以把其想像成多屏幕的交互方式，每一个屏幕都反映着我们周围的现实世界中的一部分。...” Read more »
October 7, 2013 — “Forget "the customer is always right" and "the democratization of the brand and consumer relationship." It's time brands took the lead again....” Read more »
October 4, 2013 — “Henry Mason, global head of research and managing partner at trendwatching.com, says: "There is a risk when 'personal' is done badly. It's a fun stunt for Coke - it fits with the brand positioning of spreading joy. And a unique pair of trainers is great." ...” Read more »
October 4, 2013 — “"When people are traveling, whether for business or leisure, they will share their experiences -- especially if it's a memorable experience that touches them or wows them," explains Henry Mason, the global head of research and a managing partner at trendwatching.com....” Read more »
September 27, 2013 — “"People are bored of buying more stuff that just sits on the shelf, says Henry Mason, global head of research at trendwatching.com....” Read more »