In the Media

trendwatching.com is one of the world's leading consumer trends firms, relying on our London, New York, Singapore, São Paulo and Lagos offices, as well as our global network of hundreds of spotters, from Lima to Lisbon. Our Trend Briefings and analysts regularly get featured in a variety of offline & online publications around the world, here you can view a selection of articles - starting with the most recent.

If you are a journalist, feel free to publish part or all of these trends at your convenience. If you're working on a trends-related piece, you can also email us for a comment/quote.

For more info on how to credit us, or how to talk to one of our analysts, please see our Press page.

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Diageo's Philip Gladman on why brands lag behind the 'mind-blowing' creativity of Africa.

June 5, 2014 — “ In collaboration with Trendwatching.com, Marketing showcases some of the most interesting, innovative and creative work from across the world. ” Read more »

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Green Sky Thinking: The make-and-do attitude of African social innovation

June 19, 2014 — “The next wave of innovation will come from Africa, according to the latest bulletin from trendwatching.com.” Read more »

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Fundador de Pandora estará en Puerto Rico

June 25, 2014 — “En horas de la tarde de mañana jueves se celebrarán cuatro de ellos, entre los que figuran: “Perform or perish: Using the global brain to tap into consumer trends and seize opportunities en 2015” a cargo de Henry Mason, socio y jefe global de Investigación de Trendwatching.com; y “Major trends shifting the business landscape: How leading companies are creating competitive advantage” que ofrecerá David Bogaty, presidente y principal oficial ejecutivo de WorldNet. ” Read more »

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Samsung: Internet of caring things. Co stoi za tym określeniem?

June 20, 2014 — “Wraz z rozwojem technologicznym zmieniają się sposoby dbania o rzeczy najważniejsze – według serwisu Trendwatching.com współczesny konsument w dbaniu o relacje z najbliższymi czy o własne zdrowie będzie coraz częściej polegał na innowacyjnych rozwiązaniach technologicznych. ” Read more »

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Tecnologia tira 'glamour' da prática de fazer compras, diz consultora

May 27 2014 — “As novas tecnologias estão fazendo com que o conceito de pontos de venda do varejo perca força. A conclusão é de um levantamento da empresa de tendências trendwatching.com, que destacou quatro caminhos inovadores que devem ser seguidos pelo mercado nos próximos anos.” Read more »

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How 'pretailing' can make you a fortune

May 15, 2014 — “Such habits of innovation-hungry consumers have been dubbed “pretailing” by trendwatching.com, and they offer opportunities for entrepreneurs to make a motza before they've officially launched their product or service ....” Read more »

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Are you part of the 'pay-as-you-live' generation?

May, 11 2014 — “And it is everywhere, manifest in the success of companies such as Zipcar, Spotify, Girl Meets Dress and Airbnb, where individuals rent out spare rooms or their homes to total (albeit ID-vetted) strangers via a central search engine. This is no easy transition – and I should know. It was gut wrenching to donate our 1,200-strong CD collection to Oxfam. I cried at the sight of the Primal Scream CD – the soundtrack to my teenage years – going in a cardboard box. To David Mattin, a lead strategist at trendwatching.com, this anxiety is a hangover from a time when clutter mattered. ....” Read more »

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'Heritage heresy' gives new life to established brands

May 8, 2014 — “Luxury travel companies should be prepared to commit “heritage heresy” with their brands if they are to keep abreast of the market ....” Read more »

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Showrooming: Add richer experiences with the power of touch

February 7, 2014 — “Product customisation is another way to get shoppers to buy, not just browse, in stores, says Henry Mason, global head of research and managing partner at trendwatching.com. “The expectation of being a creator is a key trend,” he says ....” Read more »

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The top technological trends for 2014

January 6, 2014 — “Opportunities, challenges, resolutions, good intentions, plans made, plans revised, muddles resolved: all the machinations of another year are ahead....” Read more »

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2014 preview: Politics | Food | Fashion | Economy

December 29, 2013 — “trendwatching.com predicts there will be a surge of interest in products that "have new life inside". These products are not merely recyclable, they can be planted and grown....” Read more »

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2014: De qué se hablará

December 27, 2013 — “La firma de tendencias de consumo trendwatching.com señalaba recientemente que, en el mercado del lujo, triunfarán los artículos "libres de culpa", es decir, productos de alta gama pero sostenibles desde el punto de vista energético, ecológico o del uso de materias primas....” Read more »

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Fitness Trackers: How Popular Are They?

December 16, 2013 — “trendwatching.com, the global consumer habits tracking company, believes that the devices and their supporting apps are going to open the door to new services that track stress and mental health and happiness over the coming year, which in turn will boost their appeal among potential users....” Read more »

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Luxury travel trends: A return to unabashed indulgence

December 16, 2013 — “This year has seen the emergence of all manner of trends, but it seems now the time is right for a return to unrestrained extravagance. ...” Read more »

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Consumidores latinos engajados e inteligentes

December 12, 2013 — “Das cinco principais tendências previstas para o próximo ano para a região, quatro têm um viés social muito definido. É o consumidor se descobrindo como cidadão, ou como os pesquisadores da trendwatching chamam de "civicsumer"....” Read more »

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Kindness: For business, it can pay to be nice

December 12, 2013 — “David Mattin, an analyst at trendwatching.com, which highlights such acts as a way for corporations to "show their human side."...” Read more »

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How to... spot trends

November 26, 2013 — “Follow relevant website and blogs. trendwatching.com, Trendhunter... if you want to get information on the "latest" trends, you don't have to go far to get it. ...” Read more »

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Consommation décomplexée: la tendance du mois

November 26, 2013 — “Selon trendwatching.com, les marques doivent donc tenir compte de ces formes de culpabilité, puis définir un discours pouvant apaiser les craintes des acheteurs. ...” Read more »

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Guilt-free consumption

November 26, 2013 — “So powerful is this consumer thirst that guilt-free consumption is fast becoming nothing less than the ultimate -- perhaps the only true -- luxury....” Read more »

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Opp med haken!

November 12, 2013 — “Ifølge trendwatching.com vil konsumentene nå ha bedrifter og merkevarer som er åpne og ærlige om feilene de gjør, som er villige til å stå til ansvar for handlingene sine, og som kommuniserer det på en vennlig måte....” Read more »

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Consumer Boom?

November 12, 2013 — “trendwatching.com rightly notes that it has thus become completely impossible for any individual in near- and fully mature consumer societies to claim ignorance over the havoc his or her consumption is and has been wreaking. ...” Read more »

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1,000 Mid-Market Leaders Convene In America's Heartland To Discuss Economic Growth & Job Creation

November 1, 2013 — “This year's keynote speakers include George W. Bush, 43rd President of the United States; Hank Paulson, chairman, The Paulson Institute and 74th United States Secretary of Treasury; and Kevin Plank, chairman and CEO, Under Armour. Previous headliners featured Warren Buffett, chairman and CEO, Berkshire Hathaway; Sammy Hagar, Hall of Fame rocker, middle market CEO and philanthropist; and Fred Smith, chairman and CEO, FedEx Corporation....” Read more »

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Skin-whitening products should embrace the chance to empower women

November 1, 2013 — “Tara Hirebet, head of Asia-Pacific at trendwatching.com, said while commenting about the rising number women with increased spending power....” Read more »

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Le secret pour vendre? Déculpabilisez vos clients

November 1, 2013 — “La culpabilité est le nouveau moteur de la consommation. Avant, consommer nous aidait à nous sentir mieux. Désormais, consommer déclenche de la culpabilité, nous apprend trendwatching.com, la référence internationale en matière de chasse à la tendance. Consommer déclenche trois formes......” Read more »

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A cache of information

November 1, 2013 — “trendwatching.com calls it life-caching. It works in two parts -- collect, store, track, display, share, then stare at the absolute necessity to manage it....” Read more »

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Egolandia: cuando el imperio del yo es marca de época

October 25, 2013 — “Esos a los que la empresa trendwatching.com (una consultora de tendencias globales) definió como youniverse....” Read more »

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The best days of mobile are ahead: less distraction, more quality of life

October 25, 2013 — “trendwatching.com says it best. "All of which means the next 12 months will see an explosion in mobile moments: products, services and experiences that will enable mobile-loving consumers to embrace lifestyle multi-if-not-hyper-tasking."...” Read more »

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Recognizing Random Acts of Kindness During Customer Service Week

October 25, 2013 — “According to trendwatching.com, practicing random acts of customer kindness represents an emerging consumer trend that surprisingly (or unsurprisingly depending on your outlook) runs in parallel with customers becoming more frugal in their spending over the past few years....” Read more »

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The importance of being an environmentally and socially conscious business

October 17, 2013 — “trendwatching.com recently highlighted the rise of businesses who put pressure on their own customers to be more environmentally and socially conscious. They cited a sushi restaurant in Japan that fines customers if they do not finish their meals and donates the money to a fund to support fishermen...” Read more »

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