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trendwatching.com's Henry Mason on pretail and why marketing should be simple

May 16, 2013 — “As Global Head of Research and Managing Partner of trendwatching.com (a leading global trend firm) you'd expect a certain ability but Henry went beyond knowing things -- he's genuinely passionate about this stuff....” Read more »

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Dénicher des produits au moment de leur conception

May 16, 2013 — “Selon le plus récent rapport émis par trendwatching.com, la nouvelle tendance est désormais au pretail - magasiner les bonnes idées et les produits avant même leur mise en marché....” Read more »

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Electrónica: la gente paga más del doble por funciones que no utiliza

May 16, 2013 — “Es una de las consecuencias de una insaciable sed de consumo de novedades y la forma en que las marcas y empresas responden a ella", dice David Mattin, estratega jefe de la consultora inglesa trendwatching.com...” Read more »

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Novo sistema de entrega de sushi dá destaque a empresários catarinenses

May 16, 2013 — “este modelo de negócio foi selecionado como uma tendência para o ano de 2013 pelo site inglês trendwatching.com, é que o cliente pode acompanhar a montagem do alimento por uma webcam...” Read more »

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The Era of The Young: Fresh Brands Challenging Older Businesses

May 16, 2013 — “Inspired by the latest report entitled "Clean Slate Brands" by the international consumer trends firm trendwatching.com, this article focuses on the theme of so-called "challenger brands" that seem to be growing even more powerful and attention-grabbing than leading brands. ...” Read more »

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7 Latin American startups shaped by current entrepreneurial trends

May 16, 2013 — “As mentioned by trendwatching.com in this report, both consumers and entrepreneurs are moving away from government associated jobs and services....” Read more »

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The Rise of Pre-Commerce

May 16, 2013 — “I call this model pre-commerce (riffing on the term "pretail" coined by trendwatching). It may soon become an essential pre-launch step for any product road map....” Read more »

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The End of Ownership

May 16, 2013 — “according to Henry Mason, the global head of research at the consumer-tracking network trendwatching.com, young people are increasingly forgoing the "hassles of ownership." What they care most about these days, it seems, is not ownership but access....” Read more »

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Brands Beware - Consumer Trends For 2013

May 16, 2013 — “According to trendwatching.com, here are some of the things you should look out for as you navigate the choppy waters of consumerism in 2013:...” Read more »

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Can't wait for the latest gadgets? Try 'pretailing'

May 16, 2013 — “Crowd-funding ventures, such as Kickstarter or Crowdfunder.co.uk, give those in the know the chance to cash in on new products well in advance of the release date, according to a report by Trendwatching.com...” Read more »

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The Rise of Pre-Commerce

April 29, 2013 — “I call this model pre-commerce (riffing on the term "pretail" coined by trendwatching). It may soon become an essential pre-launch step for any product road map....” Read more »

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Localization Trend: Innovation in Asia, by Asia, for Asia

April 28, 2013 — “This is just one of many trends that can be found in trendwatching.com's new Asia-Pacific Trend Report, now available for download at www.trendwatchingreports.com. As a Korea Times reader, receive 15 percent off of the report by using discount code KT4aP8b. Offer is good until May 31....” Read more »

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Ethics And Personal Touch Prove A Winner For Brands

April 27, 2013 — “"Clean slate brands often have 'new' business values - such as higher environmental, ethical and social standards - deeply baked into their business 
models and practices," says website trendwatching.com's April Trends report....” Read more »

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Genç markaların yükselişi

April 26, 2013 — “Uluslararası tüketici trendlerini izleyen trendwatching'in son trend raporunda bu tür markalar "Clean Slate Brands" başlığıyla ele alınıyor. Clean Slate, "Temiz sayfa" veya "Yeni başlangıç" anlamına geliyor. ...” Read more »

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Audacious And Unusual Tourist Attractions Around The World

April 15, 2013 — “From an unauthorised reproduction of an entire Austrian village in China to the development of a replica Taj Mahal in Dubai, unorthodox tourist attractions are becoming a major trend....” Read more »

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trendwatching.com chega a São Paulo para entender as tendências da América Latina

April 15, 2013 — “ Identificar comportamentos assim é a receita do sucesso da trendwatching.com, empresa britânica de tendências que acaba de abrir seu escritório em São Paulo, um dos primeiros fora de Londres....” Read more »

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Consumers Are Obsessed With Products That Give Them Information

April 10, 2013 — “"Info Scarcity" is one of dozens of megatrends listed in the premium database at trendwatching to identify some products that fit into this trend. We see it everywhere, like in the following products....” Read more »

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trendwatching: Asia Pacific Trend Report

April 10, 2013 — “trendwatching.com recently released their report on consumer trends across Asia. If you're not familiar with the group, they're a London and Singapore-based firm who offer insights to businesses of all kinds by taking a wide-lens look at developing trends. ...” Read more »

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O que 2013 reserva para o e-commerce brasileiro

April 10, 2013 — “Uma característica do consumidor que vai se destacar em 2013 é a preocupação com a natureza. É o que diz um estudo da trendwatching.com. De acordo com a publicação, uma das missões principais de marcas será manter atividades ecologicamente sustentáveis. Esta, então, é apenas uma pequena amostra e sinal dos tempos de uma mini-eco-tendência para 2013: o fenômeno de produtos e serviços que possuem uma vida por dentro....” Read more »

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Consumidor virgem e total flex: conheça estas e outras tendências

April 10, 2013 — “Relatório da trendwatching aponta os 10 movimentos que traçam peculiaridades do consumidor latino-americano e indicam mudanças na postura das marcas...” Read more »

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Asian megacities to spur product innovation: trendwatching.com

April 10, 2013 — “Urban growth often means shrinking space and added stress, but it also translates into opportunities for new products, services and experiences, according to a new report from trendwatching.com....” Read more »

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Marketing Terms That Are Reaching The Boardroom In 2013: Part V

March 21, 2013 — “Labelled as one of the key trends for 2013 by trendwatching.com, this is apparently the year where the customer becomes an owner. By mashing these two words together we get a 'custowner'....” Read more »

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How The Most Successful Brands Take A Peek Into The Future

March 18, 2013 — “One way to get ahead of the competition is to see what companies outside your industry are doing, understand how that model may apply in your industry and then be the first to apply it to your marketplace. A firm that helps companies do this is trendwatching.com....” Read more »

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Asian Luxury Market Volves: Brands to Reposition for 'Ultra Lux' and 'Mass Chic'

March 15, 2013 — “As the size of the middle class in many Asian nations balloons, highly coveted luxury brands are shifting focus from ultra-opulence and customisation to affordable mass-chic, transforming the idea of what constitutes luxury, trendwatching.com reveals in its upcoming Asia Pacific Trend Report....” Read more »

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Sustainable, Responsible Tourism: Luxury Travel's New Trend

March 15, 2013 — “Demand for sustainable solutions in the luxury-travel sector will continue to rise, which of course provides a win-win situation for all. Even the most eco-conscious consumers will still travel a great deal but they are looking for ways to offset their guilt and will pay a premium for the opportunity - for luxury-travel brands that's yet another incentive to champion environmental responsibility. ...” Read more »

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How to Delight Today's Virgin Consumers

March 10, 2013 — “These are virgin consumers, and they are far from being coy, but instead crave, try out, and experiment with all these new brands, products, services and experiences more than ever....” Read more »

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Havali Hayat

March 7, 2013 — “Download a PDF of the article »......” Read more »

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How to woo 'virgin consumers'

March 7, 2013 — “Although they aren't completely inexperienced at being consumers, many people in markets across Asia may be feeling the touch of your brand for the very first time. They should be treated accordingly, writes Tara Hirebet, head of Asia-Pacific at trendwatching.com....” Read more »

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Tendances : cap sur l'Asie et l'Amérique latine

March 6, 2013 — “Pour ses deux premiers rapports régionaux, trendwatching a ciblé l'Asie et l'Amérique latine; Henry Mason, associé et directeur de la recherche de la firme, explique....” Read more »

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本地化创新----品牌成长必杀技

March 6, 2013 — “最近,亚洲品牌的本土化趋势逐渐加强,我们将会看到"在亚洲制造、为亚洲人制造、由亚洲人制造"的产品大受欢迎。从首尔长久以来就有的江南区社会名流到柬埔寨的新兴消费阶层,"亚洲消费者"的概念包括了财富、成熟度、生活方式和期望等各个方面。这里我们想要指出的是与外来品牌相比,当地品牌在理解和剖析这些细微处方面有着天然的优势。...” Read more »

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Engajamento Social é Tendência Latina

March 4, 2013 — “Os consumidores nas Américas Central e do Sul, particularmente os mais jovens, estão se envolvendo na solução de questões sociais. A conclusão é da trendwatching.com, na análise "Mi casa es tu casa" (Minha casa é sua casa). ...” Read more »

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Global tüketimde kırmızı çizgiler kalktı

February 27, 2013 — “Feyzan E. Top ile Didem E. Ünlü'nün sunduğu 1+1 programına Maltepe Üniversitesi'nden Prof. Dr. Süleyman Seyfi Öğün ile Trendwatching.com'un kurucusu Henry Mason konuk oldu. Programda, tüketim trendlerindeki değişim konuşuldu....” Read more »

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Are Our Household Appliances Getting Too Complicated?

February 27, 2013 — “"Fundamentally," says David Mattin, lead strategist at trendwatching.com, "I'd say function inflation is one consequence of the ever-increasing consumer thirst for the new - new products, services, brands, and yes, new functionality and features - and the way brands and businesses typically respond to that thirst."...” Read more »

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Like a Virgin

February 26, 2013 — “'Newism' and 'Virgin Consumers' are embracing consumerism at the speed of light....” Read more »

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2013: A Perfect Storm of Necessity & Opportunity

February 26, 2013 — “According to trendwatcing.com 2013 will see some economies doing okay(isn), while others will be shaky, But whatever market or industry you've in, those who understand and cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit....” Read more »

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體驗當道!品牌如何讓消費者做夢?

February 25, 2013 — “trendwatching日前公佈2013年的10個重要消費者趨勢,其中一個趨勢是Presumers的出現。「Presumers」 意指,消費者遠在產品正式問世之前,就積極參與產品的生產過程,支持產品改進和問世。...” Read more »

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Luxury travel trends: choice-free holidays

February 18, 2013 — “As travel becomes more accessible, many today look to the internet to help them discover new and exciting holiday options. Yet, the seemingly endless degree of choice available means that time-starved luxury travellers are willing to give away responsibility for deciding their holidays to others - in the quest for truly rarified experiences, it makes sense for discerning holidaymakers to enjoy a travel experience hand-selected by a trustworthy holiday operator....” Read more »

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Autoatendimento é tendência para o varejo

February 15, 2013 — “O self check out, como é chamado o terminal de autoatendimento no varejo, é uma das dez tendências de consumo para 2013 apontadas pela consultoria trendwatching.com. Num supermercado do Paraná o sistema tem a intenção de agilizar as compras em 20%. Por meio da novidade, os clientes do Super Muffato podem escolher os produtos, pagar e tirar o recibo....” Read more »

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O que são os Virgins Consumers?

February 4, 2013 — “Se você é planner e não assina a newsletter da trendwatching está perdendo grandes chances de entender mais sobre comportamentos de consumo, algo extremamente importante para o nosso trabalho de planejamento. ...” Read more »

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Cashing In On The Re-Commerce Trend

February 4, 2013 — “"Consumers embrace re-commerce for a variety of reasons," says Karin Lui, premium content director at trendwatching.com. "For consumers under financial constraints, trading-in for cash is savvy. For others, it's about having the next, latest or best model. And still for others it's about being environmentally responsible."...” Read more »

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Xu Hướng Kinh Doanh 2013

February 2, 2013 — “Trang web trendwatching.com thông báo kết quả khảo sát cho thấy 63% nữ giới và 73% nam giới kiểm tra điện thoại di động ít nhất một lần một giờ. Điều đó cho thấy các DN cần phải thích ứng với các trang web di động trên điện thoại để phục vụ kinh doanh. Tại Mỹ, 86 triệu người tìm kiếm thông tin về việc mua hàng trên thiết bị di động....” Read more »

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Le Consommateur Vierge: Vivre La Première Fois Au Quotidien

January 31, 2013 — “Avec les innovations qui se succèdent à un rythme effréné, trendwatching a identifié comme tendance nouvelle la montée en force d'un consommateur vierge, pour qui la nouveauté est partie prenante du quotidien....” Read more »

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Gazing Into Future With Trend-setters

January 21, 2013 — “Not much progress therefore since ancient times, you might say, but trend forecasting, futurology and coolhunting is big business and a leading practitioner, trendwatching.com, which describes itself as "an independent and opinionated trend firm" based in London, Singapore and Sao Paulo, with hundreds of trend spotters in more than 90 countries, has just issued its top 10 trends for 2013....” Read more »

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Restaurante Aposta Em Webcam Na Cozinha Para Ter Confiança De Clientes

January 20, 2013 — “Com apenas três unidades, sendo duas em Florianópolis e uma em Curitiba, o Kimitachi, restaurante de entrega de comida japonesa, teve o modelo de negócio citado como uma das tendências para o ano de 2013, pelo site inglês trendwatching. A mesma publicação também apontou iniciativas de marcas internacionais como Mc Donald's e a fabricante de computadores, Lenovo....” Read more »

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2013 at a glance: Five crucial consumer trends business leaders should know

January 9, 2013 — “David Mattin is a lead strategist at global trend forecasting firm trendwatching.com where he is responsible for trend thinking across the company's free and premium content. trendwatching.com is an independent and opinionated trend firm that scans the globe for the most promising consumer trends, insights and related hands-on business ideas....” Read more »

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From Crowdfunding to 3D-printing

January 8, 2013 — “The trendwatching analysts have just released their top ten consumer trends for 2013, and they make interesting reading. ...” Read more »

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Predicting technology in 2013: Rise of the machines?

January 8, 2013 — “2013 will see more consumers embrace crowdfunding platforms, Henry Mason...” Read more »

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Kekke merken uit India en Turkije

January 8, 2013 — “Volgens trendwatching.com, dat consumententrends in kaart brengt, is het één van de tien trends voor 2013. Opkomende markten worden zelfbewuster en richten zich niet meer alleen op de ontwikkelde markten. Het bedrijf voorziet een explosieve groei van producten uit opkomende markten speciaal voor opkomende markten....” Read more »

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Luxury Travel Trends: 2013's new developments

January 5, 2013 — “It's that time of year when many people are thinking about where and what their travel plans for 2013 will include. Here are three trends that we'll be seeing more of in the travel world in the coming 12 months...” Read more »

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6 Consumer Trends to Watch

January 4, 2013 — “This week we talk to trendwatching.com lead strategist David Martin and JWT director of trendspotting Ann Mack, two people who keep their eyes on the trends PDs are often too busy to notice....” Read more »

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Haute New Trends

January 4, 2013 — “Stating that 2013 would be the time to partner with a hot local brand from an emerging market, with companies eager to bring their flavour across to the customers at home, global trend forecasting firm trendwatching has noted that it is time to start paying respect to local cultures....” Read more »

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10 Tendências Para Conquistar O Consumidor Em 2013

January 3, 2013 — “Em um mercado aquecido - e concorrido -, sai na frente quem atende melhor ao consumidor. Mas, para isso, é preciso entender o que ele procura e o que valoriza em uma empresa. Para ajudar a desvendar esse segredo, confira as dez tendências de consumo mundiais para 2013 traçadas pela consultoria inglesa trendwatching. ...” Read more »

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13 Hits Para 2013

January 2, 2013 — “ Según el observatorio de tendencias trendwatching, en 2013 esta tendencia irá a más, porque la tecnología se refinará y los médicos empezarán a emplear "apps" que reducen costes porque involucran a los pacientes en su tratamiento, en la vigilancia de los síntomas y en el cuidado de su salud. ...” Read more »

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Empty lives: How a new generation is leaving physical books, DVDs and CDs behind

January 2, 2013 — “David Mattin, lead strategist at trendwatching.com, explained "We're noticing a trend towards being ownerless, a move from ownership to access consumption. I don't think ownership will fade entirely, but our relationship with the products will change. Over the next few years we will see the mainstreaming of this ownerless mindset."...” Read more »

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2013's Hottest Tech And Lifestyle Trends Predicted

January 2, 2013 — “Trend prediction agencies specialise in future forecasting for brands and businesses. We asked three of the best for their top tips for 2013 across technology, design, lifestyle and health......” Read more »

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2013消費趨勢︰粉絲參與集資推廣 新興市場出大牌 移動購物時間增

December 31, 2012 — “國際貨幣基金組織(IMF)調低明年經濟增長預測,經濟增長放緩,自然影響消費慾。企業想突圍,必須讀懂顧客想法,以及世界消費大趨勢。研究機構trendwatching.com預測來年十大趨勢︰消費者對品牌的參與度更高、新興市場當家作主、流動通訊改變消費模式。...” Read more »

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2013 Look Ahead

December 29, 2012 — “Peter Day talks to three experts from the field of trends, technology and leadership to find out what we will be hearing about in 2013....” Read more »

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2013 'ün tüketici trendleri

December 28, 2012 — “Download a PDF of the article »......” Read more »

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What you'll shop for in 2013

December 27, 2012 — “Knowing what shoppers will want requires understanding what they're missing. "We are always asking, 'What basic need does a product fill?'" says Henry Mason, who is the global head of research for trendwatching.com....” Read more »

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2013十大消费趋势

December 26, 2012 — “2013年将是充满机遇与必然性的一年:一些企业将取得不错的成绩,而其他的一些则将摇摇欲坠。无论您身处哪一个市场或行业,只有那些理解消费者、努力迎合消费者不断变化需求的企业才能立于不败之地。...” Read more »

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