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May 3, 2012 — “Campaign Türkiye Mayıs ayının kapak konusunu, trendwatching'in ortaya attığı ve tüm dünyayı kasıp kavuran bir trend oluşturuyor: FLAWSOME. Devir, hatalarını gizlemeyen, insanî markaların devri. Tüketiciler markalardan kusursuz olmalarını beklemiyor tam tersine FLAWSOME, yani hatalarına rağmen harika olmayı başaran markaları bağırlarına basıyor. Markaların da dilinde hep aynı şarkı: "Hatasız kul olmaz, hatalarımla sev beni."...” Read more »
April 20, 2012 — “Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty....” Read more »
April 13, 2012 — “According to trend firm, trendwatching.com, "random acts of kindness" represent a major consumer trend. Henry Mason, its head of research and analytics, says: "For consumers long used to - and annoyed by - distant, inflexible, self-serving corporations, any acts of kindness by brands will be gratefully received....” Read more »
April 3, 2012 — “"DIY health" has been named as the second biggest trend of 2012 by trendwatching.com, thanks to a surge in fitness apps, record spending in the category and an incoming wave of health gadgets that track your every move and vital sign....” Read more »
March 30, 2012 — “Le succès croissant de la consommation éthique et sociale, a fortiori chez les jeunes, a été identifié comme une tendance majeure de 2012 dans le rapport annuel trendwatching.com. Cette tendance a donné lieu à l'apparition de nombreuses applications....” Read more »
March 28, 2012 — “The growing popularity of ethically or socially conscious consumption, especially among younger consumers, was identified as a major trend of 2012 in the annual trendwatching.com report and has also spanned a number of related applications....” Read more »
March 22, 2012 — “Como o próprio nome diz é um lugar para acompanhar tendências. O trendwatching.com é uma plataforma com apresentações com insights muito relevantes sobre consumidores...” Read more »
March 19, 2012 — “Claro, o Brasil não é uma Suíça, mas está cada vez mais parecido com as nações ricas. "No Brasil, a revolução no consumo está ocorrendo de maneira mais agressiva do que em outros lugares", diz Henry Mason...” Read more »
February 28, 2012 — “In 2012, it's predicted, consumers won't expect brands to be flawless; we'll even embrace those that show some humanity....” Read more »
February 25, 2012 — “Henry Mason "We're seeing a huge growth in Chinese tourists, and businesses are increasingly rolling out the red carpet now."...” Read more »
February 24, 2012 — “Henry Mason Head of Research & Analysis at trendwatching.com, talks to Ríkisútvarpið RUV (The Icelandic National Broadcasting Service) at the Icelandic Marketing Association Conference, about opportunities for Chinese tourism....” Read more »
February 22, 2012 — “TODAY'S urban achievers are seeking living spaces with business centers, commercial establishments and lifestyle hubs that are conveniently nearby. trendwatching.com, one of the world's leading online trend firms, recently defined them as the citysumers--a new market brought by the rising number of city dwellers, escalating power and wealth of cities, and the spread of urban culture....” Read more »
February 21, 2012 — “According to online consumer researchers trendwatching.com, smartphone shopping and apps to match are not only changing the landscape of shopping but also the digital technology to service it. They describe the next frontier as "visual info-gratification" labeling what they term as "Point-Know-Buy" as an emerging consumer trend for 2012....” Read more »
February 19, 2012 — “Labelled by global trendwatchers as the "point-know-buy" phenomenon, major companies are climbing aboard and the technology is set to turn traditional shopping on its head....” Read more »
February 17, 2012 — “PEOPLE are the greatest sources of information, as Henry Mason has come to discover in the course of his work as head of reseach and analysis of trendwatching.com. He doesn't have to pore through academic research, conduct research or crunch any numbers. The beauty of social media is that all the research is done for him - all he has to do is track cyberspace for people he calls social curators. ...” Read more »
February 14, 2012 — “Embora seja difícil apontar caminhos seguros, a trendwatching.com elenca 12 tendências que deverão pautar o universo do consumo nesse ano. Confira! Se em tempos de "paz" já é difícil saber quais serão os produtos e serviços que farão sucesso no mundo dos negócios, fica ainda mais difícil prever movimentos de mercado num tempo em que Europa e Estados Unidos veem crises se arrastarem por tempo indeterminado....” Read more »
February 13, 2012 — “Alan Soon and Henry Mason, Head of Research & Analysis at trendwatching.com, were speaking at the launch of Social Media week this morning at Singapore Management University's (SMU) School of Accountancy. ...” Read more »
February 13, 2012 — “Social media is huge but businesses keen to ride on the phenomenon need to perform the right execution, said Mr Henry Mason. Delivering the key note address today at the inaugural Social Media Week Singapore, Mr Mason, head of research and analysis at trendwatching.com, which is focused on spotting consumer trends worldwide, offered this caveat...” Read more »
February 11, 2012 — “Máme tu další heslo ze slovníku toho, co se nosí. Dnes to bude „ekocyklace", což je jeden z dvanácti hlavních spotřebitelských trendů pro letošní rok, které sloupkařům světa rozesílá londýnská agentura trendwatching (i nám - při vší skromnosti)....” Read more »
February 8, 2012 — “Henry Mason of trendwatching.com and Alan Soon from Yahoo will deliver keynote speeches on the implications of social media on consumers....” Read more »
February 1, 2012 — “Western businesses catering to such luxury tourists are beginning to take on board insights into how to serve them. Hilton, Starwood, Harrods and Printemps are some of these, according to trendwatching.com's 2012 consumer trend report. In certain hotels, Hilton offers a welcome letter in Mandarin and a Chinese-style breakfast, Harrods in London employs 70 Mandarin-speaking staff, while Paris department store Printemps has a special entrance for Chinese tour groups....” Read more »
January 25, 2012 — “According to trendwatching.com, consumers are "able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences--these consumers increasingly appreciate brands that push the boundaries." So companies had better figure out how to let their brands thrive in today's world....” Read more »
January 24, 2012 — “Health-wise, what does the year 2012 hold for us? Well, 2012 is about taking (health) matters into our own hands, literally speaking. It's about taking charge of our own health, being left to our own devices. According to trendwatching.com, it's about devices (or modern gadgets) and novel apps "increasingly letting consumers discreetly track and manage their health by themselves."...” Read more »
January 19, 2012 — “Head of Research and Analysis at trendwatching.com on how consumers across the globe are spending, what are tomorrow's trends and how can entrepreneurs can connect the dots when it comes to applying trends to their everyday business....” Read more »
January 17, 2012 — “See trendwatching.com's top 12 trends for 2012 which include "Point and know" - instant visual information gratification and "Flawsome" which describes the competitive advantage that lies in adding authenticity to communications this year....” Read more »
January 17, 2012 — “At the heart of the shift is a new breed of consumer: Generation G. They are far less motivated by brands and products than their antecedents and more closely identify with ideals and values....” Read more »
January 17, 2012 — “I 2011, i forbindelse med finanskrisen, reagerte mange forbrukere med avsky på det de så som en egoistisk og umoralske business-verden, skriver trendwatching.com....” Read more »
January 17, 2012 — “Essa foi umas das 12 tendências para 2012 apontadas pela trendwatching.com, empresa especializada em pesquisa de tendências....” Read more »
January 17, 2012 — “La société indépendante trendwatching.com se charge de repérer les nouveautés et les tendances du monde entier, en matière de consommation. Elle a établi une liste des douze habitudes qui seront les plus présentes chez les acheteurs, au cours des douze prochains mois....” Read more »
January 16, 2012 — “One of the big consumer trends of 2012 will be 'Recommerce'. Consumers are looking to move past this buy-use throwaway model we've had for years, whether that's for eco-conscious reasons or simply for financial reasons. Consumers are increasingly conscious of how much stuff they have and they're looking for brands to help them out. ...” Read more »
January 13, 2012 — “Henry Mason, head of research and analysis at trendwatching.com, says that 'frictionless sharing' will continue to be a key consumer trend in 2012....” Read more »
January 10, 2012 — “I think people are slightly fed up with this kind of bland pretence that everything's perfect. Henry Mason, trendwatching.com...” Read more »
January 9, 2012 — “Mal que bien, el fiasco de la PowerBalance este año nos adelantó algo que ahora augura el observatorio británico de tendencias Trendwatching.com: que los milagros que se confiaban a las grandes marcas y a los gimnasios ahora queremos obrarlos nosotros mismos....” Read more »
January 6, 2012 — “Smid slipset, når du taler. Glem omsvøb. Også når det gælder kosmetik og hudpleje. Engageret og direkte tale vinder, og er det, som trendwatching.com kalder Emerging Maturialism - en tendens, der kogt ned til en bouillonterning betyder, at ingen vil tales til, som om man hører en anden tid til. ...” Read more »
January 6, 2012 — “Noteworthy trend watchers such as JWT Intelligence and trendwatching.com have released their trends for 2012, while local researchers are also chiming in with their own opinions on the state of play....” Read more »
January 3, 2012 — “Volgens een rapport van website trendwatching.com gaan we het komende jaar met z'n allen op zoek naar spullen met korting....” Read more »
January 3, 2012 — “Recommerce: Talk about an idea whose time has come. If you have any doubt, look in the closet where you've dumped all your antique cellphones, iPads and laptops. Some companies are now making a nice business out of recommerce--taking your old things in exchange for cash or gift cards, then restoring and reselling them. Not only does this keep a lot of stuff out of landfills, but it provides a payoff for our now annual tradition of upgrading our gadgets....” Read more »
January 2, 2012 — “Reinier Evers, master en Economía de la Universidad de Amsterdam y fundador de Trendwatching (recibe en su Web más de 150.000 visitas mensuales), afirma que la gran tendencia es consumo será cuidarse de la ostentación extrema. ...” Read more »
January 2, 2012 — “¿Cómo será el consumo en 2012? Trend Watching nos da las 12 tendencias clave...” Read more »
January 2, 2012 — “A Trendwatching.com, empresa global que é referência em tendências, estudou o que pode acontecer com o consumo de emergentes e as inovações aplicáveis aos negócios. Algumas de suas conclusões:...” Read more »
January 2, 2012 — “Next year, consumers can expect another hot year for health- and fitness-tracking sensor devices and apps. According to a December report from consumer trend firm Trendwatching. For example the number of "health" apps in the App Store, currently around 9,000, is expected to grow to 13,000 by around June 2012....” Read more »
January 2, 2012 — “The trend, coined by global trend monitoring firm TrendWatching, describes companies embraced by customers for their authenticity, humanity and willingness to admit mistakes. They've hit on an urgent issue for brand leaders - despite the kitsch of the call....” Read more »
January 2, 2012 — “"This Made-for-China phenomenon is just one of the many sub-trends spawned by the macro trend of economic and consumption power shifting toward emerging markets," according to a report by the trend research company Trendwatching.com....” Read more »
January 2, 2012 — “Social networking looks set to go into the air in 2012. According to Henry Mason, head of Research and Analysis for trendwatching.com, one of the leading consumer trends firms relying on a global network of hundreds of spotters, KLM airlines will launch a "meet and seat" service for passengers....” Read more »
January 2, 2012 — “What consumer trends will you be watching in 2012? trendwatching.com has looked to emerging markets for its inspiration......” Read more »
December 21, 2011 — “Angstige tijden; revoluties, gegraai en recessie. Maar ook collectiviteit, duurzaamheid en vergroening. Wat betekent dit allemaal voor de Adformatie-lezer? Wij vroegen het drie toonaangevende trendanalisten... Henry Mason: 'Trends zijn eerder stromingen dan golven.'...” Read more »
December 19, 2011 — “As Trendwatching.com put it when first identifying the trend: "...for many, sharing a passion and receiving recognition have replaced 'taking' as the new status symbol."...” Read more »
December 19, 2011 — “Reinier Evers, fundador do Trendwatching, explica como nascem as tendências, de que países elas estão vindo e como o Brasil entra nessa história...” Read more »
December 19, 2011 — “"Consumers have always loved getting good deals or exclusive rewards, but rather than having to hide one's haggling, securing the best deals is now accepted, if not admired by one's fellow consumers," said Henry Mason from website Trendwatching.com, which coined the "dealer chic" phrase....” Read more »
December 19, 2011 — “Noteworthy trend watchers such as JWT Intelligence and trendwatching.com have released their trends for 2012, while local researchers are also chiming in with their own opinions on the state of play. Marketing has done the reading for you and cross tabulated the two to bring you a guide to the consumer trends most likely to shape the Australian marketing world next year....” Read more »
December 19, 2011 — “The opportunity now lies in BoUP or 'bottom of the urban pyramid', according to the Amsterdam-based consumer trends watch firm Trendwatching.com, a company that has a network of more than 700 'spotters' in 120 countries....” Read more »
December 12, 2011 — “En 2012, les grandes marques vont redoubler d'efforts pour transformer les produits usagés, les recycler et encourager les consommateurs à faire de même; c'est ce que prévoit le rapport annuel sur les tendances de consommation produit par les analystes de Trendwatching et publié en décembre....” Read more »
December 12, 2011 — “2012 devrait voir se confirmer une tendance déjà forte en 2011, celle des applications et des appareils permettant de mesurer sa forme physique et de suivre l'évolution de sa santé, selon un rapport publié en décembre par l'analyste Trendwatching....” Read more »
December 12, 2011 — “No próximo ano, a cultura da tela vai dominar, marcas se tornarão mais humanas e a informação instantânea vai ser ainda mais decisiva no comércio, segundo o Trendwatching...” Read more »
December 7, 2011 — “Ce discours altruiste séduit tout particulièrement la génération G, "Generosity not greed" (générosité et non cupidité), tel que l'a surnommée le cabinet de tendances européen Trend Watching....” Read more »
December 6, 2011 — “But pop-ups can't rely only on novelty value, said Henry Mason, of trendwatching.com, a Web site and research company that first used the term in a 2004 report. Toys "R" Us, for instance, cut down from last year's record-setting 600 holiday pop-ups....” Read more »
December 5, 2011 — “The Korea Times has reported on recent trends by consulting www.trendwatching.com, which offers a Q & A report for those interested in and eager to apply hidden trends to their businesses. ...” Read more »
December 5, 2011 — “As Trendwatching points out, it's no longer enough for businesses to be seen as abstract entities. Instead brands should be "honest about their flaws, show some empathy, generosity, humility, flexibility, maturity, humor and dare we say it, some character and humanity," the report says....” Read more »
December 5, 2011 — “Operating out of London, with hundreds of "spotters" worldwide, and 160,000 subscribers, trendwatching.com is on the hunt for the latest fads. The research firm's Twitter feed, as one would expect, is primarily comprised of previews of trends from around the globe....” Read more »
November 30, 2011 — “MANDY DE WAAL spoke to Henry Mason of Trendwatching.com in London for an insight into 2012's biggest consumer trends....” Read more »
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