- Help: I subscribed, but I don't receive the Monthly Trend Briefing!
- What is trendwatching.com?
- Who is behind trendwatching.com?
- I would like to send a press release to the editor.
- Is the Trend Briefing really free?
- Can I get access to previous editions of the Trend Briefing?
- What will happen with my personal details after I sign up for the Trend Briefing?
- When does the Trend Briefing get sent out?
- I experience email difficulties when receiving the Trend Briefing.
- How can I cancel my subscription or edit my personal details?
- Do you offer an RSS/XML feed for the Trend Briefing?
- Can I publish or reproduce your trends?
1. Help: I subscribed, but I don't receive the Trend Briefing!
If you no longer receive trendwatching.com's monthly Trend Briefing, it is probably being blocked by your company or your ISP spam filter. This is something we have very little control over. The best thing, for now, is to check your spam filter (or your company's spam filter). If you would like to change your email address to another, less filter-prone address, the fastest way to do this is to unsubscribe your old email address first, then re-subscribe. You can unsubscribe here. If you need any further assistance, just email Michell Zappa.
2. What is trendwatching.com?
trendwatching.com scans the globe for the most promising consumer trends and related hands-on business opportunities.
So whether you're a marketer, management consultant, head of a start-up, student, researcher, journalist, business development director, fellow trend watcher, or just interested in staying on top of the latest trends, trendwatching.com will instantly bring you up-to-date by getting the world's most promising trends right in front of you. Findings are aggregated in a full colour, free monthly newsletter, which gets sent out to 160,000 marketing professionals from more than 120 countries.
To check out the most recent Trend Briefing, go to our Briefing page. For customized services, please check out our Presentations page. For more information on our annual Trend Reports, please go here. Last but not least, our Press Page will help you answer any media related questions.
Established in 2002, trendwatching.com is headquartered in Amsterdam, The Netherlands.
3. Who is behind trendwatching.com?
trendwatching.com founder Reinier Evers (37), a citizen of The Netherlands, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam, and has been fascinated with the online business revolution ever since being introduced to the nascent web in 1994 at New York University, where he studied Business Policy.
While at interactive agency AGENCY.COM in New York and London (1997-1999), he worked with global clients like British Airways, Texaco, Compaq, managing a team of strategists and analysts. Many of these projects involved trend spotting, business research, vision development and competitive analysis, making TRENDWATCHING.COM a natural progression of his activities.
Reinier was also a co-founder of Urbanbite, an online food delivery portal in the UK and the Netherlands, which was sold in 2001 to Lastminute.com, one of Europe's largest travel and entertainment firms.
Throughout his career, Reinier has been a keynote speaker at online industry events, workshops, and conferences in Europe (London, Amsterdam, Reykjavik, Malmo, Paris, Brussels, Istanbul, Madrid, Zurich), North America (New York, San Francisco, Chicago, Atlanta, Dallas, Miami, Toronto, San Juan), Middle East (Istanbul, Dubai), Asia Pacific (Singapore, Shanghai, Sydney, Melbourne), Africa (Johannesburg) and South America (Buenos Aires, Sao Paulo).
He has also been quoted as a trend expert in numerous business publications, including BusinessWeek, Time Magazine, The New York Times, The Guardian, Business 2.0, Die Zeit, Advertising Age, and leading blogs like buzzmachine.com, thelongtail.com and gapingvoid.com.
On a corporate level, Reinier has worked with leading brands like Coca Cola, O2, Young & Rubicam, KLM Airlines, SonyEricsson, Schiphol Airport, Electronic Arts, InterContinental Hotels Group, INSEAD, Fifth Third Bank, and Unilever.
If you're interested in having Reinier as a speaker/contributor at a corporate event or or third-party conference, please visit our Presentations page for more info.
- Liesbeth den Toom (32) coordinates trendwatching.com's speaking engagements and is Springwise's senior editor. Previously, Liesbeth worked for professional law and consulting firms in the Netherlands, and headed up Urbanbite.nl.
- Raymond Kollau (37), market and trend analyst at trendwatching.com, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at AGENCY.COM, and as a market analyst with PricewaterhouseCoopers management consultants.
- Michell Zappa (25) is trendwatching.com's webmaster, and coordinates our Springspotter Network. Previously, Michell worked as a branded content developer and consumer trend spotter for Young & Rubicam São Paulo. He also designed the current trendwatching.com website.
- Kelly Atkinson (34) coordinates trendwatching.com's 2008 Trend Report. Kelly worked as a production manager for film and television and as a media analyst for companies in Australia, New Zealand and the UK before starting her own writing and editing business in Amsterdam.
- Amber Wilkin (30) coordinates client services and performs market research for trendwatching.com. Amber recently completed her MBA from the Vrije Universiteit in Amsterdam, as well as her Political Science degree from the same university. She previously worked as a contract manager in the US for local government.
- Ben Carmona (37), former IT expert at British Airways, CTO of Urbanbite.com and Head of Technology Lastminute.com Eat-In, is now Head of Tech and Development for Springwise and trendwatching.com.
- 8,000+ Springspotters
More than 8,000 people in over 70 nations worldwide have joined trendwatching.com's Springspotter Network, notifying us via email whenever they spot something of interest: new trends, new business ideas, new advertising campaigns. More info at www.springspotters.com.
- Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Aliefka Bijlsma (independent writer), Andy Hobsbawm (Founder of Online Magic/AGENCY.COM Europe), Zsolt Kohalmi (Board Member trendwatching.com), and Bas Verhart (Head of Media Republic, Board Member trendwatching.com).
4. I would like to send a press release to the editor.
Press releases can be sent to info@trendwatching.com. We can't guarantee your release will get published, but will obviously merit anything that has to do with exciting new business ideas and practices.
5. Is the Trend Briefing really free?
YES, the trendwatching.com Trend Briefing is free, and independent (none of our content is sponsored in any way).
6. Can I get access to previous editions of the Trend Briefing?
Yes, simply go to www.trendwatching.com/trends/
7. What will happen with my personal details after I sign up for the Trend Briefing?
Nothing! We will obviously use your email address to send you the newsletter (and a limited number of promotional emails if you agreed to this when subscribing) and that is it. We will NEVER release your email address or any other personal information to any third party. And you may opt out at any time, by going to the Unsubscribe page.
8. When does the Trend Briefing get sent out?
The Trend Briefing gets sent out in the first or second week of every month.
9. I experience email difficulties when receiving the Trend Briefing.
Just send an email to info@trendwatching.com, stating the exact problem(s). Our tech support will try to solve your problem as quickly as they can. Also, you can always view the latest issue of the Trend Briefing by going to our Trends Briefing page.
10. How can I cancel my subscription or edit my personal details?
If you want to unsubscribe, just go to the Unsubscribe page. If you want to change your email address, the fastest way is to first unsubscribe, and then resubscribe.
11. Do you offer an RSS/XML feed for the Trend Briefing?
Yes, we do! Just go here:
12. Can I publish or reproduce your trends?
Yes, be our guest. As long as you properly credit the source, trendwatching.com, and add/publish our URL, www.trendwatching.com, you can publish or reproduce our trends anyway you want!
Introductions to trendwatching.com in other languages than English can be found here: German, French, Spanish, Dutch and Portuguese.
