Our Asia Pacific Office
Based in Singapore, trendwatching.com's Asia Pacific team spots and interprets Asian consumer trends, insights and innovations, and translates trendwatching.com's global trends into local opportunities.
The team collaborates with dozens of on-the-ground spotters across Asia Pacific, and with trendwatching.com's research teams in London and Sao Paulo. They also scan dozens of business sources from around the region.
These findings bring inspiration to both local brands and entrepreneurs, and to global brands* keen on being in the know about the latest trends in the region.
*Current trendwatching.com clients, small and big, from around the world, include Haier, BMW, Gucci, Y&R Brasil, Samsung and Singtel.
The team is headed up by Tara Hirebet (firstname.lastname@example.org), Head of Asia Pacific. Born in India and raised in Singapore, Tara holds a Postgraduate Diploma in Creative Advertising from the University of Falmouth and a Hon BA in Drama and English from the University of Toronto, Canada.
Prior to joining trendwatching.com, Tara spent 7 years as a copywriter in Singapore at agencies including TBWA, Ogilvy and Publicis. She also spent three years in China, working for Flamingo Shanghai, where she took part in China-wide ethnographic studies, and working with Beijing youth consultancy China Youthology.
trendwatching.com Asia Pacific offers the following services:
1. Free Monthly Trend Briefings in English, Korean and Chinese
Subscribe to our free monthly Trend Briefings (published in 9 languages, including Chinese and Korean), and join more than 200,000 business professionals in 180 countries.
2. New: our Asia Pacific Trend Report
Completely dedicated to Asia Pacific consumer trends, insights and innovations in 2013-2014, this must-have Trend Report (in PDF and PPT) for global and Asian Pacific brands alike, can be instantly downloaded.MORE HERE »
4. Trend Lectures and Workshops
Tara Hirebet, Head of Asia Pacific, is a respected speaker on Asian consumer trends and their impact on businesses and organizations.
Seminars and events events she has presented at include SiPi (Singapore Innovation and Productivity Institute), our Trend Seminars in Shanghai, Seoul and Sydney, Entrepreneurs' Organization Shanghai, Clariant in Singapore, and the Bangladesh Brand Forum.
For information on how to engage Tara for a public or private speaking engagement, feel free to contact Cath Carver at email@example.com.
5. Content Partnerships, Syndication and Journalist Quotes
Ideal for journalists, editors, bloggers and more, trendwatching.com content is available for use by Asian media or professional organizations that are interested in running ongoing coverage of our consumer trends and innovations. We also have a team of analysts who are available to offer their expertise for some of your most pressing stories.
If you have any questions about our services out of Singapore, please email Andrea Thorn, Client Services Director, at firstname.lastname@example.org
Singapore office address
The HUB Singapore
113 Somerset Road