trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 170 countries worldwide.
Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.
Many of these findings are aggregated in a free, monthly Trend Briefing, which is sent to 160,000+ business professionals in more than 120 countries. To read the latest edition of the Trend Briefing, please go to www.trendwatching.com/briefing/.
Other services include our 2009 Trend Report and speaking engagements.
To find out what others are writing about us and our trends, please see our trends in the media section.
Established in 2002, trendwatching.com is headquartered in Amsterdam, The Netherlands. trendwatching.com's sister-site is Springwise.
- Reinier Evers (38), founder of trendwatching.com, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam. He can be emailed at reinier@trendwatching.com. (Extended biography »)
- Janna Harper (28) is trendwatching.com’s Trend Report Coordinator. Janna has worked in customer service focused roles in New Zealand, the UK and Europe. She is also a visual artist, who has been awarded numerous international residencies and attended symposia throughout Europe. She can be emailed at janna@trendwatching.com.
- Pedro Rocha (27), trend analyst, graduated in Economics (FEP, Porto, Portugal) and is a Master in marketing and brand management (ISCTE, Lisbon, Portugal). His previous jobs included planning and marketing consulting.
- Raymond Kollau (38), market and trend analyst, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at AGENCY.COM, and as a market analyst with PricewaterhouseCoopers management consultants.
- Michell Zappa (27) is trendwatching.com's lead designer and webmaster. Previously, Michell worked as a branded content developer and consumer trend spotter for Young & Rubicam São Paulo.
- Chris Turner (23) a London-based trend analyst, has been closely tracking consumer trends for a number of years now, and has contributed to a range of trend publications. He graduated from the London School of Economics with a BA in History.
- Liesbeth den Toom (34) is managing director of Springwise New Business Ideas, trendwatching.com's sister-site. Previously, Liesbeth worked for law and consulting firms in the Netherlands, and headed up Urbanbite.nl.
- 500+ 'Happy Spotters' in 170+ countries
Hundreds of trend savvy professionals participate in trendwatching.com's Happy Spotting Network, notifying us via email whenever they spot something of interest: new consumer trends, insights, examples. More info at www.happyspotting.com.
- Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Andy Hobsbawm (Founder of AGENCY.COM Europe), Zsolt Kohalmi (MeyerBergman, London), Bas Verhart (Media Republic, Amsterdam) and Jody Turner (Culture of Future, Los Angeles).
