Established in 2002, trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.
For the latest and greatest, we rely on a team of 30+ professionals in London, New York, São Paulo, Singapore, Sydney and Lagos, and on our network of hundreds of spotters in more than 90 countries worldwide.
Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.
trendwatching.com in numbers
One Big Unmissable Consumer Trend sent every month to 225,000+ business professionals in 180+ countries.
A complete online Trend & Innovation solution. Includes 24/7 access to our Trend Framework, Innovations Database, Industry Updates, the 2014 Trend Report and an Apply Toolkit. See a list of all our clients, by country.
Our experienced presenters deliver 50+ engaging, interactive and intensely practical keynotes and corporate sessions in 30+ countries a year.
Our region-specific pages:
Henry runs trendwatching.com on a daily basis, and also heads up our research and analysis team. He's available for comment and speaking engagements. Henry has been quoted in numerous business publications, including The Guardian, The New York Times, The Financial Times, El Pais and The Economist, has spoken at business conferences in more than 20 countries, and has appeared on television networks such as CNBC, Al Jazeera and Globo News. Henry holds a first class degree in Politics & International Relations from the University of Nottingham. He can be emailed at firstname.lastname@example.org.
Paul Backman is trendwatching.com’s Chief Client Officer (CCO). Paul has worked in Client Services for technology and trend organisations for many years, having previously lived and worked in Japan. He can be emailed at email@example.com
Cath Carver is trendwatching.com’s LIVE Director. She manages our Presentations, Workshops, and events - including the Trend Seminars (in more than a dozen countries worldwide). She also manages the monthly Trend Briefings, including a team of five translators. She has worked in fashion, marketing and online communications for British and Italian brands, and the Centre for Sustainable Fashion at London College of Fashion. She can be emailed at firstname.lastname@example.org.
Head of Trends & Insights
David is responsible for trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of broadsheet newspapers and magazines.
Head of South & Central America
Luciana runs the company's South & Central American arm out of our São Paulo office. She has been researching and writing about consumer trends as a journalist for the last nine years. She can be emailed at email@example.com.
Regional Director - Africa
Based in Lagos, Lola oversees all sub-Sahara Africa regional content and also coordinates industry-specific research and analysis across trendwatching.com's Premium service. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London.
Check out our network of hundreds of spotters in more than 90 countries worldwide.
Find out what others are writing about us and our trends. If you're a journalist, we always have a quick quote for you. Hey, we know about deadlines!