trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.
Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.
Many of these findings are aggregated in a free monthly Trend Briefing, which is sent to 160,000+ business professionals in more than 180 countries.
Our paid services include our Premium Service (including our full Annual Trend Report and 12 months of access to an exclusive Trend Database) and speaking engagements.
To find out what others are writing about us and our trends, please see our trends in the media section.
Established in 2002, trendwatching.com coordinates a worldwide network of analysts and spotters from its London office. trendwatching.com BV is incorporated in the Netherlands. Its sister-site is Springwise New Business Ideas.
- Reinier Evers, founder of trendwatching.com, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam. He can be emailed at reinier@trendwatching.com. (Extended biography »)
- Henry Mason, head of research & analysis, coordinates all trendwatching.com's research activities. He graduated from Nottingham University with a
degree in Politics and International Relations. Before joining trendwatching.com, Henry worked for
KPMG's Financial Advisory practice in London.
- Andrea Thorn is trendwatching.com’s Head of Client Services. Andrea has worked as a communications planner and in client service roles in the UK & Asia-Pacific. She can be emailed at andrea@trendwatching.com
- Michell Zappa is trendwatching.com's lead designer and webmaster. Previously, Michell worked as a branded content developer and consumer trends spotter for Young & Rubicam São Paulo.
- Tim Pitts is trendwatching.com's premium service content manager. Since graduating from university with a degree in French & Politics, Tim has worked as an account manager at some of the UK's leading advertising agencies.
- Nadeem Dudhia, Mark de Luca and May Kwong are part-time researchers and writers for our Premium Database service.
- Nadeem has worked in the consulting and marketing industries, most recently as an Insight Manager. He is now completing an MA in Image and Communication.
- Mark worked
as an Insights Manager and Strategic Planner at M&C Saatchi in Sydney before moving to London. He also co-founded a juice company in Australia.
- May has lived in eight cities around the world and is now completing an MBA at London Business School.
- Pedro Rocha, freelance trend researcher, graduated in Economics (FEP, Porto, Portugal) and is a Master in marketing and brand management (ISCTE, Lisbon, Portugal). His previous jobs included planning and marketing consulting.
- Raymond Kollau, freelance market and trend analyst, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at agency.com, and as a market analyst with PricewaterhouseCoopers management consultants.
- Liesbeth den Toom is managing director of Springwise New Business Ideas, trendwatching.com's sister-site.
- 700+ 'Happy Spotters' in 120+ countries
Hundreds of trend savvy professionals participate in trendwatching.com's Happy Spotting Network, notifying us via email whenever they spot something of interest: new consumer trends, insights, examples. More info at www.happyspotting.com.
- Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Andy Hobsbawm (Founder of agency.com Europe), Zsolt Kohalmi (MeyerBergman, London), Bas Verhart (Media Republic, Amsterdam) and Jody Turner (Culture of Future, Los Angeles).
