About us

Established in 2002, trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.

For the latest and greatest, we rely on a team of 30+ professionals in London, New York, São Paulo, Singapore and Lagos, and on our network of hundreds of spotters in more than 90 countries worldwide.

Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new products, services, experiences and campaigns for (or even better, with) their customers..

trendwatching.com in numbers

Our Services

Our region-specific pages:


    Our South & Central American team, based out of our São Paulo office, spots and interprets local consumer trends, insights and innovations. Findings are reported in our South & Central America Trend Bulletins (available in English, Spanish and Portuguese).
    Find out more »


    Our Asia Pacific team, based out of our Singapore office, tracks and analyzes consumer trends, insights and innovations from all over Asia. Check out the free Asia Trend Bulletin.
    Find out more »


    We're based in Lagos - spotting, interpreting, doing workshops and more on African trends and innovations. We regularly publish a free Africa Trend Bulletin.
    Find out more »


  • Henry Mason

    Managing Director

    Henry runs trendwatching.com on a daily basis, and also heads up our research and analysis team. He's available for comment and speaking engagements. Henry has been quoted in numerous business publications, including The Guardian, The New York Times, The Financial Times, El Pais and The Economist, has spoken at business conferences in more than 20 countries, and has appeared on television networks such as CNBC, Al Jazeera and Globo News. Henry holds a first class degree in Politics & International Relations from the University of Nottingham. He can be emailed at henry@trendwatching.com.

  • Paul Backman


    Paul Backman is trendwatching.com’s Chief Client Officer (CCO). Paul has worked in Client Services for technology and trend organisations for many years, having previously lived and worked in Japan. He can be emailed at paul@trendwatching.com

  • Cath Carver

    LIVE Director

    Cath Carver is trendwatching.com’s LIVE Director. She manages our Presentations, Workshops, and events - including the Trend Seminars (in more than a dozen countries worldwide). She also manages the monthly Trend Briefings, including a team of five translators. She has worked in fashion, marketing and online communications for British and Italian brands, and the Centre for Sustainable Fashion at London College of Fashion. She can be emailed at cath@trendwatching.com.

  • David Mattin

    Head of Trends & Insights

    David is responsible for trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of broadsheet newspapers and magazines.

  • Luciana Stein

    Lead Trend Strategist - South & Central America

    Luciana Stein is Lead Trend Strategist - South & Central America. Based in São Paulo, she is available for speaking engagements and workshops. She has been researching and writing about consumer trends as a journalist for the last nine years. She can be emailed at luciana@trendwatching.com.

  • Lola Pedro

    Regional Director - Africa

    Based in Lagos, Lola oversees all sub-Sahara Africa regional content and also coordinates industry-specific research and analysis across trendwatching.com's Premium service. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London.

Meet the rest of the team


At the moment we are looking for a Senior Trend Analyst for our London office.


Check out our network of hundreds of spotters in more than 90 countries worldwide.


Find out what others are writing about us and our trends. If you're a journalist, we always have a quick quote for you. Hey, we know about deadlines!


Please email Sofie Hunt - Client Services Director, at sofie@trendwatching.com. She will reply straight away. Promise.